Home furnishings posted a current value decline of 8% in 2016, with sales falling to BRL44.3 billion. Home furnishings continued to be the category in the home and garden industry most adversely impacted by the poor economic climate, with this particularly affecting sales of indoor furniture. The category’s development is heavily linked to the performance of the real estate market in the country, which has been poor in recent years. Sales of new properties fell by 24% in São Paulo in 2016, Brazi...
Euromonitor International's Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Furnishings market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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