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Home Care in Vietnam

Home Care in Vietnam

Thanks to the recovering economy, Vietnamese consumers' income levels increased steadily over the review period, and this trend is expected to continue in the forecast period. As well as greater purchasing power, higher living standards and rising awareness regarding health have also played vital roles in driving demand for high quality home care products. However, the forecast period is expected to see more intense competition, due to the influence of new international free trade agreements tha...

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN VIETNAM
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Sees Steady Growth in 2017 Due To Increasing Incomes
Internet Retailing Is Showing Potential
Major International Players Dominate the Home Care Market
Product Developments Are Affected by Concerns About Health Issues
the Home Care Market Is Predicted To Register Stable Growth in the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Awareness of the Harmful Effects of Air Care Products Has A Negative Impact
Increasing Affordability of Cars Leads To Healthy Growth in Car Air Fresheners
Air Care Products Face Strong Competition From Herbal Essential Oil Diffusers
Competitive Landscape
SC Johnson & Son Vietnam Co Ltd Holds the Leading Position
International Players Dominates Air Care
Local Players Are Reluctant To Invest in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 14 NBO Company Shares of Air Care: % Value 2013-2017
Table 15 LBN Brand Shares of Air Care: % Value 2014-2017
Table 16 Forecast Sales of Air Care by Category: Value 2017-2022
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Office Workers Boosts Demand for Bleach
Bleach Faces Strong Competition From Laundry Care Products
Consumers Mainly Choose Products Based on Scent and Effectiveness
Competitive Landscape
My Hao Cosmetics Holds the Leading Position in the Category
the Category Sees Little Marketing Activity
Distribution Network Is the Key Factor To Stay Competitive
Category Data
Table 18 Sales of Bleach: Value 2012-2017
Table 19 Sales of Bleach: % Value Growth 2012-2017
Table 20 NBO Company Shares of Bleach: % Value 2013-2017
Table 21 LBN Brand Shares of Bleach: % Value 2014-2017
Table 22 Forecast Sales of Bleach: Value 2017-2022
Table 23 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Increased Health Awareness Boosts Demand for Less Harmful Products
Price Sensitivity Continues To Be An Influential Factor
the Presence of Internet Retailing Remains Negligible in the Country
Competitive Landscape
Unilever Vietnam International Co Ltd's Sunlight Remains the Leading Brand
Competition on Price Remains Intense
Local Players Seek New Ways To Survive in the Tough Competition
Category Indicators
Table 24 Household Possession of Dishwashers 2012-2017
Category Data
Table 25 Sales of Dishwashing by Category: Value 2012-2017
Table 26 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 28 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 29 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Rural Areas Have Become the Main Target for Players in the Category
Sales of Home Insecticides Fluctuate According To the Season
Consumers Lean for Less Harmful Home Insecticides Products
Competitive Landscape
Fumakilla Vietnam Pte Ltd Ltd Holds the Largest Category Share
Players in the Category Are Competing Fiercely for Category Share
International Players Dominate the Category
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2012-2017
Table 32 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 34 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 35 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 36 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Laundry Detergent Continues To Lead Laundry Care
Social Media Is the Main Battlefield for Fabric Softener Products
Consumer Behaviour Influenced by Issues Related To Cost and Heath
Competitive Landscape
Unilever Remains the Leader in Laundry Care
Major Players With Substantial Resources Dominate the Category
Local Players Focus on Low-income Segment and Exports
Category Indicators
Table 38 Household Possession of Washing Machines 2012-2017
Category Data
Table 39 Sales of Laundry Care by Category: Value 2012-2017
Table 40 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Aids by Category: Value 2012-2017
Table 42 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 43 Sales of Laundry Detergents by Category: Value 2012-2017
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 49 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 51 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Number of White Collar Workers Drives Sales of Shoe Polishes
Healthy Growth in Wood Furnishings Boosts Demand for Furniture Polish
Sales of Polishes Are Still Seasonal
Competitive Landscape
SC Johnson & Son Vietnam Co Ltd Is the Leader in Polishes
the Category Remains Inactive With No Noticeable Marketing Efforts
There Are Many Unbranded Chinese Products in the Polish Category
Category Data
Table 53 Sales of Polishes by Category: Value 2012-2017
Table 54 Sales of Polishes by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Polishes: % Value 2013-2017
Table 56 LBN Brand Shares of Polishes: % Value 2014-2017
Table 57 Forecast Sales of Polishes by Category: Value 2017-2022
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Improved Living Standards Drive Demand for Surface Care
Concentrated Products See Considerable Interest Among Consumers
More Consumers in Urban Areas Start Purchasing Surface Care Products Online
Competitive Landscape
Unilever Vietnam International Co Ltd Leads the Category
New International Players Are Attempting To Use Mergers and Acquisitions To Quickly Enter the Category
Distribution Networks Play A Vital Role in Increasing Category Presence and Sales
Category Data
Table 59 Sales of Surface Care by Category: Value 2012-2017
Table 60 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Higher Living Standards Have Greatly Boosted Sales of Toilet Care
Environmentally Friendly Products Become More Attractive To Consumers
Modern Retailers Have Become More Popular for Toilet Care Distribution
Competitive Landscape
SC Johnson & Son Inc Leads the Category
Key Players in the Category Are Targeting Women As the Main Consumers
the "
go Local"
Trend Has Affected Both Foreign and Local Players
Category Data
Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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