Home Care in Uruguay
Retail volume sales of home care saw a decline in 2022 as consumers reduced demand following the peaks of the COVID-19 pandemic. In Uruguay, other dynamics are also in play due to the high proportion of home care purchases made in Argentina and also illegal smuggling. In many cases, where sales are falling in retailers, consumption is on the rise, whilst in other cases, sales growth is not as high as it would appear. The problem stems from the enormous number of home care purchases made in Argen...
Euromonitor International's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Home Care in Uruguay
- Euromonitor International
- February 2023
- List Of Contents And Tables
- HOME CARE IN URUGUAY
- EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 1 Households 2017-2022
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- LAUNDRY CARE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Laundry care sees positive performance
- Low-priced Brazilian brands expand in 2022
- Unilever’s Granby makes strong progress
- PROSPECTS AND OPPORTUNITIES
- Demand for standard liquid detergents set to rise
- Average prices will be squeezed by development of economy lines
- Dual function of bar detergents will boost sales
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
- DISHWASHING IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Reduction in meals at home spurs decline in hand dishwashing
- Automatic dishwashing grew once again due to market maturity
- Unilever and Colgate-Palmolive lead the dishwashing category
- PROSPECTS AND OPPORTUNITIES
- Retail volumes to marginally decline year-on-year as value sales increase
- Automatic dishwashing faces promising outlook
- Home working will stand as a key driver
- CATEGORY INDICATORS
- Table 26 Household Possession of Dishwashers 2017-2022
- CATEGORY DATA
- Table 27 Sales of Dishwashing by Category: Value 2017-2022
- Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
- SURFACE CARE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Surface care changes in social isolation behaviour
- Disinfecting products post significant fall greater than average
- Colgate-Palmolive strengthens its lead in surface care
- PROSPECTS AND OPPORTUNITIES
- Inflationary concerns help multi-purpose cleaners to outperform specific surface cleaners
- Home disinfectants and all-purpose cleaning wipes face strong growth prospects
- Argentinean consumers are key target audience in summer months
- CATEGORY DATA
- Table 33 Sales of Surface Care by Category: Value 2017-2022
- Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
- BLEACH IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Consumers switch away from bleach
- Private label brings eco-friendly bleach to Uruguay
- Local brand Agua Jane is synonymous of bleach in Uruguay
- PROSPECTS AND OPPORTUNITIES
- Preventative health shifts the category into decline
- Positive forecast is supported by low price and availability
- Growth potential for more innovative products embracing technology
- CATEGORY DATA
- Table 41 Sales of Bleach: Value 2017-2022
- Table 42 Sales of Bleach: % Value Growth 2017-2022
- Table 43 NBO Company Shares of Bleach: % Value 2018-2022
- Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 45 Forecast Sales of Bleach: Value 2022-2027
- Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
- TOILET CARE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Volume sales drop marginally as lifestyles shift back to normality
- Strong reliance on rim blocks as it gains further momentum
- SC Johnson controls more than half of toilet care by retail value share
- PROSPECTS AND OPPORTUNITIES
- Positive outlook for all segments as home working increases
- Toilet liquids present the most promising outlook
- Lower levels of sediment in Uruguay’s water reduces limescale formation
- CATEGORY DATA
- Table 47 Sales of Toilet Care by Category: Value 2017-2022
- Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
- POLISHES IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Polishes witness plummeting sales in 2022
- More people out of home lifts demand for shoe polish
- SC Johnson & Son de Uruguay continues to lead polishes in 2021
- PROSPECTS AND OPPORTUNITIES
- Floor polish faces further decline
- Lifestyle changes will see all types of polishes decline in sales
- Wassington works on innovations to tackle decline in shoe polish
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2017-2022
- Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 55 NBO Company Shares of Polishes: % Value 2018-2022
- Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
- AIR CARE IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Falling appeal of aerosol disinfectants dampens category growth
- Aerosol/spray is the most popular format of air freshener
- SC Johnson & Son’s brands lead the category
- PROSPECTS AND OPPORTUNITIES
- Players increasingly interested in aerosol disinfection
- Strong decline expected in car air fresheners
- Home office will drive air care sales
- CATEGORY DATA
- Table 59 Sales of Air Care by Category: Value 2017-2022
- Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 61 NBO Company Shares of Air Care: % Value 2018-2022
- Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN URUGUAY
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Colder and longer winters curb volume and value of home insecticides
- Uruguayans are one of the largest consumers of spray/aerosol insecticides in the world
- SC Johnson & Son leads home insecticides
- PROSPECTS AND OPPORTUNITIES
- People are more aware of mosquito-related diseases
- More time spent at home will boost the category
- Ta-Ta private label will gain share if inflation prevails
- CATEGORY DATA
- Table 65 Sales of Home Insecticides by Category: Value 2017-2022
- Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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