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Home Care in Uruguay

Home Care in Uruguay

Laundry care remained the biggest category in retail value terms within home care. Uruguayan consumers continued to gain awareness of the importance of specific products to take care of their personal products. However, it remained common, especially in low-income households, to buy one type of detergent and use it for laundry care, surface care and dishwashing. For that reason, various home care products competed with each other, despite their different purposes. Moreover, laundry care approach...

Euromonitor International's Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN URUGUAY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Laundry Care Remains Biggest Category and Drives Retail Value Growth
Retail Value Sales Supported by Retail Volume Growth
International Companies Continue To Lead Home Care Products
Modern Grocery Remains the Main Distribution Channel
Slowdown in Home Care Value Sales Is Expected Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Spray/aerosol Air Fresheners Continues To Drive Air Care
Increase in Car Sales Benefits Car Air Fresheners
Supermarkets Remains the Leading Distribution Channel
Competitive Landscape
International Companies Lead Air Care Value Sales
Uruquim Cannot Match International Players' Investments
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Products Compete With Specific Home Care Products
Innovation in Bleach Products
Competitive Landscape
Electroquímica SA Continues To Lead Bleach With Almost No Competition
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Liquid Hand Dishwashing Continues To Drive Dishwashing Retail Value Sales
Dishwasher Penetration Low, Especially in Low-income Households
Competitive Landscape
International Companies Dominate
Local Companies and Private Label Struggle To Compete
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Slows As Category Approaches Maturity
Increases in Electric Insecticides Help Increasing Total Value Sales of the Category
Competitive Landscape
Mosquitoes Becoming More Resistant, Forcing Companies To Launch New Products
International Companies Lead Home Insecticides
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Value Growth in Laundry Care Drives Home Care
Greater Washing Machine Penetration Benefits Automatic Detergents
Concentrated Detergents Perform Well Since Arrival
Competitive Landscape
Unilever Del Uruguay SA Remains the Undisputed Leader
Concentrated Detergents Lacks Launch Activity in 2017
Unilever Del Uruguay SA Will Continue To Dominate
Category Indicators
Table 36 Household Possession of Washing Machines 2012-2017
Category Data
Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Changes in Consumer Preferences Negatively Affect the Category
Floor Polish Drives Retail Value Sales
Competitive Landscape
SC Johnson & Son Leads in A Stable Company Share Environment
Nedabal Remains Number Two in Polishes
SC Johnson & Son Benefits From Intensive Advertising
Category Data
Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Care Disinfectants Drives Category Retail Value Growth
Chlorine Still A Threat To Surface Care Products
Competitive Landscape
Electroquímica and Colgate-Palmolive Lead Surface Care
International Companies Dominate Surface Care Products
Category Data
Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Products Remain A Threat To Toilet Care Sales
Rim Blocks Attract Low-income Consumers
Competitive Landscape
SC Johnson & Son De Uruguay SA Remains the Clear Leader
Itbs the Most Competitive Category
Limited Private Label Presence
Category Data
Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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