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Home Care in Tunisia

Home Care in Tunisia

Home care in Tunisia saw accelerating value growth in 2017, with the industry’s performance in line with the review period CAGR. This was mainly due to the decrease of the Tunisian dinar compared to other currencies which led to an important increase in the price of imported products and raw materials within different categories of home care. Home care’s good performance in 2017 was also thanks to manufacturers’ heavy investment in new product launches and marketing strategies. The rapid expansi...

Euromonitor International's Home Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN TUNISIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Faster Value Growth Posted in 2017
Tunisian Consumers Look To More Affordable Products
International Companies Continue To Lead Home Care in 2017
Independent Small Grocers Dominates the Distribution of Home Care in 2017
Home Care Is Set To Continue Growing Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care To Continue Growing Over the Forecast Period
Good Performance Expected for Air Care During the Forecast Period
Spray/aerosol Air Fresheners Most Influential
Competitive Landscape
Reckitt Benckiser South Africa (pty) Leads Air Care in 2017
Local Player Ste Chimap Performs Well in 2017
Manufacturers Focus on Fragrances and Chemical-free Or Natural Ingredients
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach To Keep Playing the Role of A Perfect Alternative To Multi-purpose Cleaners
Bleach Expected To Record A Higher Value Cagr Than in the Review Period
the Growing Popularity of Surface and Toilet Care May Present A Threat To Bleach Over the Forecast Period
Competitive Landscape
Ennadhafa Judy SA Continues To Dominate Sales of Bleach in Tunisia
Bleach in Tunisia Is Dominated by Domestic Brands
Manufacturers To Focus Their Development Strategy on Non-chlorine Bleach
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Hand Dishwashing To Maintain Popularity in Tunisia
Automatic Dishwashing To Increase
Healthy Growth Expected Over the Forecast Period
Competitive Landscape
Dishwashing Still Led by Henkel-alki Tunisie
Manufacturers Focus on the Scent of Dishwashing Products
Manufacturers To Continue Investing in the Development of Hand Dishwashing
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
the Weather Plays An Important Role in Home Insecticides Sales
Spray/aerosol Insecticides To Remain Largest Within Home Insecticides
Healthy Growth Supported by Consumer Awareness of the Dangerous Effects of Insects
Competitive Landscape
Ste Chimap Still Leads Home Insecticides in 2017
Advertising Plays An Important Role Within Home Insecticides
Manufacturers To Focus on Developing Home Insecticides Products With No Chemical Ingredients
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite Its Dominance, Independent Small Grocers Keeps Losing Share To Modern Grocery Retailers
Laundry Care Expected To Register A Healthy Value Cagr
the Increasing Household Penetration Rate of Washing Machines Will Support Laundry Care Over the Forecast Period
Competitive Landscape
Henkel-alki Tunisie Leads Laundry Care in 2017
International Players Still Dominant Within Laundry Care
Manufacturers To Focus More on Eco-friendly Laundry Care Products To Strengthen Their Positions
Category Indicators
Table 36 Household Possession of Washing Machines 2012-2017
Category Data
Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Shoe Polish To Keep Driving the Overall Performance of Polishes in Tunisia
Polishes Set To Record Healthy Growth Over the Forecast Period
the Average Unit Price of Polishes Is Expected To Increase Over the Forecast Period
Competitive Landscape
Comptoir Maghrébin De Commerce (cmc) Still Leads Polishes in Tunisia
International Players Lead Polishes in Tunisia
Diversification Set To Reinforce the Consumer Base
Category Data
Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
the Low Price of Bleach Is A Threat To Surface Care Growth
Tunisian Consumers To Focus More on Specialised Surface Care Products
Multi-purpose Cleaners Expected To Remain the Leading Type of Surface Care
Competitive Landscape
Ennadhafa Judy SA Leads Surface Care in 2017
International Players Focus on Advertising To Reinforce Their Position Within Surface Care
Companies Focus on Innovation and Offer New Pack Formats To Encourage Consumers To Switch To Surface Care From Bleach
Category Data
Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
A Shift From Bleach Towards Toilet Care Products Is Expected Over the Forecast Period
Toilet Liquids/foam Expected To Keep Performing Well
Toilet Care Expected To Register Healthy Growth
Competitive Landscape
Codifa Leads Toilet Care Sales in 2017
Multinational Reckitt Benckiser Performs Well in 2017
International Players Focus on Marketing While Domestic Players Depend on Brand Loyalty
Category Data
Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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