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Home Care in Thailand

Home Care in Thailand

The growing number of consumers with middle and higher disposable incomes supports the strong demand for home care in Thailand. Consumers were willing to spend and try innovations in toilet care, home insecticides, laundry care, air care and surface care and were able to support the strong positive value growth in 2017. Brand manufacturers continue to research and develop new products to appeal to sophisticated Thai consumers who are looking for products that can perform better and use less ener...

Euromonitor International's Home Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN THAILAND
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Another Year of Pleasing Volume and Value Growth
Thais Are Price-sensitive, But Brands Matter
International Brands Play An Important Role
Niche, Healthy and Natural Products Are in Trend
Further Strong Positive Volume and Value Growth Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Innovation Pushes Strong Demand and Sales
Gel Air Fresheners Enjoys the Fastest Volume and Value Growth in 2017
Competitive Landscape
International Brands Dominate
Manufacturers Should Focus on Urban Consumers
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Reaches Maturity in Thailand
Due To Less Demand, Bleach Is Unlikely To See Innovation Or Promotion Campaigns
Competitive Landscape
Private Label Grows Stronger
Competition in Bleach Is Very Concentrated
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Limited Number of Dishwashers Results in Niche Demand of Automatic Dishwashing
Private Label of Hand Dishwashing Continues To Grow
Competitive Landscape
Frequent Innovation From Sunlight
Niche Brands Emerge in Dishwashing
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Insecticides Are Necessity Items for Families
Natural Products Become A Key Focus of Innovation
Competitive Landscape
Baygon Retains Its Leading Position
Private Label and Local Brands Are Present But Provide Little Threat
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Modern Lifestyles and Recovering Economy Ensure Demand for Laundry Products
Fabric Softeners Is the Most Dynamic and Highly Competitive Category
Competitive Landscape
Foreign Manufacturers Capture A Significant Share in Laundry Care
Competition Intensified Through Promotions and Innovations
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Furniture Polish Leads in Value Terms, Whilst Floor Polish Leads Volume Sales
Shoe and Metal Polish Are Less Popular
Competitive Landscape
International Brands Dominate, But Local Players Try To Compete
Private Label Is Present, But Has No Impact on Existing Brands
Category Data
Table 54 Sales of Polishes by Category: Value 2012-2017
Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Polishes: % Value 2013-2017
Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Marketing and Advertising Are Important To Promote Brands and Generate Sales
Home Care Wipes Emerge, But Remain Insignificant
Competitive Landscape
International Brands Dominate Value and Volume Shares
Brands Compete With Innovation To Match Consumers' Sophisticated Lifestyles
Category Data
Table 60 Sales of Surface Care by Category: Value 2012-2017
Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Toilet Liquids/foam Records the Fastest Value Growth
In-cistern Devices Enjoys With the Largest Value Sales in 2017
Competitive Landscape
Private Label Sees Stable Demand and Remains Niche
A Tough Move for Other Competitors To Grow in Toilet Care
Category Data
Table 66 Sales of Toilet Care by Category: Value 2012-2017
Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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