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Home Care in Taiwan

Home Care in Taiwan

Home care posted steady current value growth in 2017. Despite home care being a largely mature market, new products and more eco-friendly products launched at higher unit prices or with multiple functions supported growth of home care. There was particularly strong support for growth from concentrated liquid detergents within laundry care. Except for bleach and polishes, all major categories registered current value growth in 2017. Manufacturers invested in terms of product innovation and market...

Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN TAIWAN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Posts Steady Current Value Growth in 2017
Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products
International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas
Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions
Growth of Home Care Expected To Accelerate
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Electric Air Fresheners Remains the Largest Category
Liquid Air Fresheners Posts the Fastest Growth
More Functions May Be Offered
Competitive Landscape
Farcent Increases Its Share by Extending Product Lines
Local Giant Dominates, While Foreign Brands Have Little Influence
Internet Retailers, Alongside Health and Beauty Specialist Retailers, Are Showing Their Potential Within Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Decline in Demand for Bleach
Consumers Prefer Colour Safe Bleach To Regular Bleach for Laundry Purposes Due To Less Time Being Available
Bleach Also Loses Out To Other Replacements Within Surface Care
Competitive Landscape
Kao (taiwan) Leads Bleach, Backed by Strong Brand Awareness and Lower Prices
International Players Dominate Bleach Through Wider Distribution
Private Label Has Some Presence in Bleach
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Dishwashing Gradually Moves Towards More-natural and Eco-friendly Products
Hand Dishwashing Continues To Be the Largest Category Within Dishwashing
Automatic Dishwashing Powder Has A Clear Edge Over Tablets
Competitive Landscape
Nice Enterprise Co Leads Dishwashing Due Its Strong Presence in Hand Dishwashing
International Players Slowly Lose Share To Domestic Competitors
Hypermarkets the Leading Distribution Channel for Hand Dishwashing
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Insecticides Posts Healthy Growth in 2017
Insecticide Baits and Other Home Insecticides Are the Most Dynamic
Spray/aerosol Insecticides Remains the Largest Category
Competitive Landscape
Leader's Position Is Supported by Multiple Product Lines and Brands
International Players Slowly Increase Their Shares, While Domestic Players Continue Dominating Home Insecticides
Multiple Retailing Channels, Including Warehouse Clubs and Independent Small Grocers, Are Important in Supporting Growth of Home Insecticides
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Concentrated Liquid Detergents Records the Highest Value Sales
Consumers Gradually Switch Towards More Eco-friendly/natural Products
Laundry Aids, Spot and Stain Removers and Fabric Softeners Are Regarded As Niche
Competitive Landscape
Unilever Taiwan Leads Laundry Care With A Wide Portfolio, While Kao (taiwan) Competes Through Extensive Marketing Efforts
International Brands Hold More Power, While Domestic Players Focus More on Eco-friendly Features
More Private Label Lines Become Available
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes Are Not Popular in Taiwan Due To Local Consumption Habits
Shoe Polish Registers Current Value Growth, While Furniture Polish Posts A Decline
Furniture Polish Continues To Decline in Current Value Terms
Competitive Landscape
SC Johnson & Son Taiwan Maintains Its Leading Position Within Polishes
Local Players Still Fall Behind Overseas Giants Owing To Weaker Brand Awareness
Hardly Any Marketing Campaigns Within Polishes
Category Data
Table 54 Sales of Polishes by Category: Value 2012-2017
Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Polishes: % Value 2013-2017
Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
All Categories Within Surface Care Post Current Value Growth in 2017
Home Care Wipes and Floor Cleaning Systems Registers Faster Growth Than Overall Surface Care
Consumers More Prudent When Choosing Surface Care Products
Competitive Landscape
SC Johnson & Son Taiwan Maintains Its Lead
International Players Have An Edge
More-natural Direction in Surface Care May Result in the Entrance of More-premium Or Smaller Brands
Category Data
Table 60 Sales of Surface Care by Category: Value 2012-2017
Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Toilet Care Maintains Healthy Growth in Taiwan
Toilet Liquids/foam Records the Strongest Performance
In-cistern Devices Less Popular
Competitive Landscape
SC Johnson & Son Taiwan Leads Toilet Care
Toilet Care Is Equally Divided Between International and Domestic Players
Private Label and Premium Brands Not Visible in Toilet Care
Category Data
Table 70 Sales of Toilet Care by Category: Value 2012-2017
Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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