Market Research Logo

Home Care in South Korea

Home Care in South Korea

Sales in the home care market declined in 2018 in South Korea, negatively affected by increasing “chemophobia” in the country following the Oxy Reckitt Benckiser scandal. The concerns were intensified due to the harmful humidifier sanitiser products that had been on sale on the home care market and that contained harmful chemical ingredients. Consumers continued to show their distrust of home care products as regular investigations into home care products continued to find some hazardous ingredi...

Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN SOUTH KOREA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Market Affected by Chemophobia and Climate Change
Transparency, Natural Ingredients and the Popularity of Consumer Appliances
Leading Home Care Players Maintain Their Positions
Desire for Safe and Comfortable Homes Boosts Natural Products
Pessimistic Outlook for the Forecast Period But A Chance To Rebuild Trust
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Interest in Air Quality Influences Air Care
Car Air Fresheners To See Strong Growth
Hypermarkets Maintains Its Strong Presence As the Major Retail Channel
Competitive Landscape
Leading Player Bullsone Co Ltd Gains Value Share
Transparency of Ingredients Information and Natural Products
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Unit Price Falling Due To the Success of Private Label Lines
Slowly Increasing Retail Power of Hypermarkets and Internet Retailing in Bleach
Competitive Landscape
Local Manufacturers Dominate Bleach
Increasing Popularity of Natural Bleach Products
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Dishwashing Affected by Changing Demographics
Automatic Dishwashing To See Strong Growth
Competitive Landscape
Domestic Manufacturers Dominate Dishwashing
Continued Expansion of Private Label
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Insecticides Hit by Falling Mosquito Numbers and Shorter Monsoon Periods
Increasing Disinfestation Services Needed Due To High Summer Temperatures
New Natural and Innovative Home Insecticides
Competitive Landscape
Home Insecticides Still Dominated by Multinational Companies
Increasing Brand Awareness for Yuhan Corp
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Continued Shift From Powder Detergents To Liquid Detergents
Opportunity in Dryer Sheets
Competitive Landscape
Lg Household & Health Care Continues To Lead
Shrinking Share Gap Between Local and Overseas Players
Category Indicators
Table 37 Household Possession of Washing Machines 2013-2018
Category Data
Table 38 Sales of Laundry Care by Category: Value 2013-2018
Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Aids by Category: Value 2013-2018
Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 42 Sales of Laundry Detergents by Category: Value 2013-2018
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes To Continue Declining Over the Forecast Period
Furniture Polish Also in Decline
Competitive Landscape
Malpyo Industrial Co Ltd Continues To Lead
Kangaroo Co Ltd Maintains Its Second Position
Category Data
Table 52 Sales of Polishes by Category: Value 2013-2018
Table 53 Sales of Polishes by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Polishes: % Value 2014-2018
Table 55 LBN Brand Shares of Polishes: % Value 2015-2018
Table 56 Forecast Sales of Polishes by Category: Value 2018-2023
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Steady Growth Expected Over the Forecast Period
All-purpose Cleaning Wipes To Record Strong Growth
Hypermarkets Is the Major Distribution Channel for Surface Care
Competitive Landscape
Lg Household & Health Care Ltd Continues To Hold the Leading Position
Aekyung St Co Ltd Increases Its Share With New Brands
Category Data
Table 58 Sales of Surface Care by Category: Value 2013-2018
Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Surface Care: % Value 2014-2018
Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Higher Value Sales Cagr Expected for Toilet Care Over the Forecast Period
Increasing Value Sales of Rim Blocks and In-cistern Devices Expected
Internet Retailing To Continue Growing
Competitive Landscape
Henkel Home Care Korea Ltd Continues To Dominate Toilet Care
Limited Toilet Care Choice From Local Players
Category Data
Table 68 Sales of Toilet Care by Category: Value 2013-2018
Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report