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Home Care in Slovenia

Home Care in Slovenia

Continuing from the previous year, home care value sales posted a stable performance in 2017 in Slovenia. Following economic downturn and consumers’ changing spending patterns, most home care categories are recovering well, reaching previous levels and higher. Apart from a few categories experiencing contraction in demand due to new substitutes and developments in consumer habits, such as hand wash detergents and in-cistern devices, most product ranges are exhibiting improving growth. Volume dem...

Euromonitor International's Home Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN SLOVENIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Another Year of Stable Home Care Growth in 2017
International Players Dominate in 2017
Private Label Aims To Take Over Home Care
Discounters Narrows the Gap Between Other Retailers in 2017
Forecast Period To See Modest Growth in Home Care
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 5 Distribution of Home Care by Format: % Value 2012-2017
Table 6 Distribution of Home Care by Format and Category: % Value 2017
Table 7 Forecast Sales of Home Care by Category: Value 2017-2022
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Opportunity From Scents and Convenience
Consumers Could Be Deterred From Air Care
A Single Category Could Witness Most Product Development Over the Forecast Period
Competitive Landscape
Air Care Dominated by Multinational Brands
Slovenian Consumers Prefer Premium Brands
Marketing Support
Category Data
Table 9 Sales of Air Care by Category: Value 2012-2017
Table 10 Sales of Air Care by Category: % Value Growth 2012-2017
Table 11 Forecast Sales of Air Care by Category: Value 2017-2022
Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Future of Bleach Appears Bleak
Private Label Grows Marginally While Bleach Stagnates Overall
Innovation and Product Development To Expand Into Other Home Care Categories
Competitive Landscape
Monopoly Likely To Continue
Limited Influence of Private Label on Bleach
Competition From Substitute Home Care Categories Funnels Away Bleach Sales
Category Data
Table 13 Sales of Bleach: Value 2012-2017
Table 14 Sales of Bleach: % Value Growth 2012-2017
Table 15 Forecast Sales of Bleach: Value 2017-2022
Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Automatic Dishwashing Fuels Growth
Focus on New Product Development To Sustain Leadership
Environmental Concerns
Competitive Landscape
Potential Dynamic Regarding Second Position
Balancing Budgets To Secure Value Sales
Private Label Sales Grow
Category Indicators
Table 17 Household Possession of Dishwashers 2012-2017
Category Data
Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Highly Seasonal Sales
Convenience and Product Safety To Drive Innovation
Health Hazards Could Affect Insecticides Sales in the Long Run
Competitive Landscape
High Concentration
Marketing and Product Development To Drive Growth
Private Label Mostly Deterred From Entering Home Insecticides
Category Data
Table 22 Sales of Home Insecticides by Category: Value 2012-2017
Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
New Product Development and Innovation To Spur Growth
Refined Marketing Strategy Will Secure Value Share
Regional Brands Plan To Wash Away Global Competitors
Competitive Landscape
What It Takes To Remain Leading Player
Following the Leader's Marketing Strategy Insufficient To Increase Sales
New Entrants Make Their Mark
Category Indicators
Table 26 Household Possession of Washing Machines 2012-2017
Category Data
Table 27 Sales of Laundry Care by Category: Value 2012-2017
Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 29 Sales of Laundry Aids by Category: Value 2012-2017
Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 31 Sales of Laundry Detergents by Category: Value 2012-2017
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 33 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 34 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation Trend Sees Greater Sales Results
Innovation Needed in Shoe Polish
Zero Waste and Health Hazards To Influence Product Development
Competitive Landscape
Multinational Brands Dominate
Private Label Kept at Bay
Concentrated Landscape
Category Data
Table 35 Sales of Polishes by Category: Value 2012-2017
Table 36 Sales of Polishes by Category: % Value Growth 2012-2017
Table 37 Forecast Sales of Polishes by Category: Value 2017-2022
Table 38 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Contemporary Household Furniture and Surfaces Are Responsible for Growth
Health- and Ecologically-friendly Products To Increase Sales
Competition With Private Label and Discounting Tactics
Competitive Landscape
Best-developed Brands Lead Sales
Highest Private Label Penetration Within Home Care Drives Competition
Adapting To Eco-friendly and Zero-waste Economy To Distinguish Brands
Category Data
Table 39 Sales of Surface Care by Category: Value 2012-2017
Table 40 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 42 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 43 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 44 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Consumer Demand for Hygiene and Sanitation
Some Toilet Care Categories Losing Sales
Product Development To Support Toilet Care Over the Forecast Period
Competitive Landscape
Multinationals Dominate
Economy Brands Gain Share Over Premium Brands
In-store Discounting Promotions To Further Intensify Price Pressures
Category Data
Table 45 Sales of Toilet Care by Category: Value 2012-2017
Table 46 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 47 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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