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Home Care in Serbia

Home Care in Serbia

Home care as a whole saw a positive performance in 2017 in current terms, albeit modest. The 2017 growth was slightly faster compared to 2016, but that was also the case compared to the review period overall, too. Many of the largest and most important categories within home care approached saturation levels towards the end of the review period and that had a limiting effect on home care as a whole as these categories naturally had the most notable influence on the overall market due to their sh...

Euromonitor International's Home Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN SERBIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Sees Value Growth in 2017, But Only in Current Terms
No Major Innovations Recorded
the Largest Producers Keep Losing Sales Share
Traditional Grocery Retailers Loses Ground
Negative Performance Expected Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 5 Distribution of Home Care by Format: % Value 2012-2017
Table 6 Distribution of Home Care by Format and Category: % Value 2017
Table 7 Forecast Sales of Home Care by Category: Value 2017-2022
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Marketing Support Allows Electric Air Fresheners To Record the Highest Value Growth in 2017
Spray/aerosol Air Fresheners Remains Most Popular
Competitive Landscape
Competition Intensifies in 2017
Private Label Remains Relatively Insignificant
Category Data
Table 9 Sales of Air Care by Category: Value 2012-2017
Table 10 Sales of Air Care by Category: % Value Growth 2012-2017
Table 11 Forecast Sales of Air Care by Category: Value 2017-2022
Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Older Consumers' Habits and Increasing Unit Prices Keep Value Sales Positive
Bleach Substitutes Toilet Care Products, With Scented Bleach Gaining Popularity
Competitive Landscape
Procter & Gamble Remains the Clear Leader
No New Launches But Private Label Increases Its Value Share
Category Data
Table 13 Sales of Bleach: Value 2012-2017
Table 14 Sales of Bleach: % Value Growth 2012-2017
Table 15 Forecast Sales of Bleach: Value 2017-2022
Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Automatic Dishwashing Sees Positive Result, Increasing Its Overall Share in 2017
Hand Dishwashing Still Dominates Sales Within the Category
Competitive Landscape
Fairy Continues To Lead Dishwashing in 2017
Private Label Increases Its Already High Combined Value Share
Category Indicators
Table 17 Household Possession of Dishwashers 2012-2017
Category Data
Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Electric Insecticides Grows in Home Insecticides
Health Concerns Negatively Affect Insecticide Baits and Spray/aerosol Insecticides
Competitive Landscape
SC Johnson & Son Remains Dominant Albeit Losing Value Share in 2017
Private Label Largely Missing From Home Insecticides at the End of the Review Period
Category Data
Table 22 Sales of Home Insecticides by Category: Value 2012-2017
Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Liquid Detergents Products Increase in Popularity
Less Developed Categories See the Best Performance in 2017
Competitive Landscape
Henkel Leads Laundry Care in Serbia, Among Several Other Strong Players
Few Product Launches Observed With Leader Remaining the Most Active
Players Face Difficulty Entering Or Launching New Products in Forecast Period
Category Indicators
Table 26 Household Possession of Washing Machines 2012-2017
Category Data
Table 27 Sales of Laundry Care by Category: Value 2012-2017
Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 29 Sales of Laundry Aids by Category: Value 2012-2017
Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 31 Sales of Laundry Detergents by Category: Value 2012-2017
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 33 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 34 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Purchase Floor Polish Products More Often
High Inflation and Popularity of More Expensive Brands Lead To Unit Price Increase
Competitive Landscape
SC Johnson & Son Loses Value Share, But Remains Clear Leader of Polishes
Company Activities Mostly Limited To Advertising and Widening Distribution
Category Data
Table 35 Sales of Polishes by Category: Value 2012-2017
Table 36 Sales of Polishes by Category: % Value Growth 2012-2017
Table 37 Forecast Sales of Polishes by Category: Value 2017-2022
Table 38 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Greater Segmentation Negatively Impacts Multi-purpose Cleaners
Average Unit Price Rises for Most Categories Bar Floor Cleaners
Competitive Landscape
Concentration Remains High Within Surface Care
Product Launches Are Few and Far Between
Category Data
Table 39 Sales of Surface Care by Category: Value 2012-2017
Table 40 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 42 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 43 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 44 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Health Concerns and Competition Negatively Impact Toilet Liquids/foam
Traditional Grocery Retailers Keeps Losing Share in 2017
Competitive Landscape
Strong Growth for Private Label in 2017
Leading Player Launches A New Line of Products in 2017, While Other Producers Remain Dormant When It Comes To New Launches
Category Data
Table 45 Sales of Toilet Care by Category: Value 2012-2017
Table 46 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 47 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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