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Home Care in the Philippines

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HOME CARE IN THE PHILIPPINES
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Car Air Fresheners Registers Highest Value Growth
Changing Lifestyle Trends and Consumer Habits Means Promising Growth for Air Care
Competitive Landscape
SC Johnson & Son Continues To Dominate Air Care
Philusa Corp Is the Only Strongly Performing Domestic Company
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Multifunctional Aspect of Bleach Translates Into Steady Growth Prospects
Substitution Effect Could Occur As Younger Generation Opts for Specialised Cleaners
Competitive Landscape
Bleach Is Dominated by Green Cross, A Domestic Player
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Liquid Format Performs Better Than Paste in Hand Dishwashing
Not Least Due To Enjoying Stronger Marketing
Strong Growth Rates Projected for Hand Dishwashing Due To Low Penetration Rates of Dishwashers
Competitive Landscape
Procter & Gamble Philippines Inc Leads Hand Dishwashing
Premiumisation Arrives in Hand Dishwashing
Relaxed Regulations Allow New Brands To Compete in the Category
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
the Danger of Dengue and Zika Drives Category Growth
Precautionary Measures Must Be Instilled in Consumers
Unregistered and Potentially Toxic Insecticide Brands Compel Consumers To Purchase Reliable Brands
Competitive Landscape
SC Johnson & Son Dominates Electric, Bait and Aerosol Formats
Rural Areas Targeted With Different Formats
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Affluence Drives Demand for Specific Types of Laundry Care
Players Cautiously Optimistic About Internet Retailing Prospects
Laundry Products Become Increasingly Multifunctional
Competitive Landscape
Multinational Players Continue To Dominate Laundry Care
Domestic Players Try To Capture Greater Share Through Promotions
Rising Penetration Rates of Washing Machines Will Aid Automatic Detergents Growth
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Floor Polish Registers Largest Value Sales in Category
Marketing and Promotion - Tools To Sustain Floor Polish Growth
Favourable Growth Rates for Shoe Polish
Competitive Landscape
SC Johnson & Son Dominates Polishes
Category Data
Table 54 Sales of Polishes by Category: Value 2012-2017
Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Polishes: % Value 2013-2017
Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Stiff Competition Amongst Players in Multi-purpose Cleaners
Optimistic Performance Predicted for Bathroom Cleaners
Modest Growth Expected for Surface Care
Competitive Landscape
SC Johnson & Son's Ingredient Transparency Program May Boost Sales Amongst Environmentally Conscious
Domestic Players Dominate Specific Surface Care Products
Monheim Distributors Slowly Expands Range of Dutch Cleanser
Category Data
Table 60 Sales of Surface Care by Category: Value 2012-2017
Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Toilet Liquids/foam Is Strongest Performer
Rim Blocks and In-cistern Devices Have Further Growth Prospects
Low-income Areas Potential Threat To Growth of Toilet Care
Competitive Landscape
SC Johnson & Son Leads Toilet Care
Fragmented Nature of Toilet Liquids/foam
Limited Marketing Campaigns Hamper Consumer Awareness of Toilet Care
Category Data
Table 66 Sales of Toilet Care by Category: Value 2012-2017
Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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