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Home Care in Pakistan

Home Care in Pakistan

Consumer awareness of various home care brands in Pakistan has risen remarkably in recent years thanks to increased investment in mass media advertisements by both international and local manufacturers. Together with rising disposable incomes, this has encouraged many members of the country’s expanding middle-income consumer base to increase spending on such products. In 2017, Pakistan’s saving to disposable income ratio declined for the first time in four years, dropping from 4.0 to 3.9. Moreov...

Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN PAKISTAN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
Home Care Manufacturers Employ Strategies To Generate Trial Purchases
Multinationals Remain on Top in A Concentrated Competitive Environment
Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
Independent Small Grocers Will Remain the Leading Distribution Channel
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 Distribution of Home Care by Format: % Value 2012-2017
Table 5 Distribution of Home Care by Format and Category: % Value 2017
Table 6 Forecast Sales of Home Care by Category: Value 2017-2022
Table 7 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Appeal of Air Care Products Continues To Expand Beyond Higher-income Households
Spray/aerosol Air Fresheners Set To Remain the Largest Air Care Category
Car Air Fresheners Expected To Gain Popularity Among Younger Drivers
Competitive Landscape
King Chemical Corp Maintains Its Lead in 2017
Air Wick Remains the Highest-ranked International Brand in Air Care
Smaller Players Retain A Substantial Value Share in 2017
Category Data
Table 8 Sales of Air Care by Category: Value 2012-2017
Table 9 Sales of Air Care by Category: % Value Growth 2012-2017
Table 10 Forecast Sales of Air Care by Category: Value 2017-2022
Table 11 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Benefits From Rising Hygiene-consciousness Among Consumers
Shift To Specialised Cleaning Solutions Will Restrict Development of Bleach
Independent Small Grocers Set To Remain Leading Distribution Channel for Bleach
Competitive Landscape
Reckitt Benckiser Maintains Its Commanding Lead
Peridot's Kiwi Kleen Brand Continues To Gain Popularity
International Manufacturers Set To Increase Their Dominance in Bleach
Category Data
Table 12 Sales of Bleach: Value 2012-2017
Table 13 Sales of Bleach: % Value Growth 2012-2017
Table 14 Forecast Sales of Bleach: Value 2017-2022
Table 15 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Hand Dishwashing Will Benefit As More Consumers Switch To Branded Products
Automatic Dishwashing Likely To Remain A Negligible Category
Bars Set To Remain the Dominant Format in Hand Dishwashing
Competitive Landscape
Colgate-Palmolive Continues To Lead Dishwashing With Flagship Brand Lemon Max
Unilever's Vim Experiences Value Share Declines Throughout the Review Period
International Manufacturers Remain Dominant in Dishwashing
Category Indicators
Table 16 Household Possession of Dishwashers 2012-2017
Category Data
Table 17 Sales of Dishwashing by Category: Value 2012-2017
Table 18 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 20 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Declining Threat of Mosquito-borne Diseases Will Slow Home Insecticides Expansion
Independent Small Grocers Expected To Remain the Leading Distribution Channel
Electric Insecticides Set To Be the Most Dynamic Category Over the Forecast Period
Competitive Landscape
Reckitt Benckiser Maintains Its Leadership in 2017
International Players Lead But Domestic Brands Continue To Gain Ground
Leading Manufacturers Will Continue To Push High-margin Formats
Category Data
Table 21 Sales of Home Insecticides by Category: Value 2012-2017
Table 22 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 23 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 24 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Heavy Investment in Marketing Drives Development of Fabric Softeners
Shift Away From Bar Detergents Set To Continue Over the Forecast Period
Convenience Factor Will Continue To Drive Laundry Care Expansion
Competitive Landscape
Colgate-Palmolive Continues To Lead Laundry Care
Surf Excel Remains the Top Laundry Detergents Brand
International Manufacturers Maintain Strong Positions
Category Indicators
Table 25 Household Possession of Washing Machines 2012-2017
Category Data
Table 26 Sales of Laundry Care by Category: Value 2012-2017
Table 27 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 28 Sales of Laundry Aids by Category: Value 2012-2017
Table 29 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 30 Sales of Laundry Detergents by Category: Value 2012-2017
Table 31 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 32 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 33 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes Set To Benefit From Rising Demand Among Urban Millennials
Shoe Polish Will Remain the Largest and Most Dynamic Category
More Local Players Expected To Enter Metal, Floor and Furniture Polish
Competitive Landscape
Reckitt Benckiser Continues To Lead Polishes
Peridot's Kiwi Brand Gains Ground Throughout the Review Period
Smaller and Cheaper Brands Maintain A Strong Presence in Polishes
Category Data
Table 34 Sales of Polishes by Category: Value 2012-2017
Table 35 Sales of Polishes by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Polishes by Category: Value 2017-2022
Table 37 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Surface Care Set To Benefit From Declining Popularity of Traditional Alternatives
Multi-purpose Cleaners Expected To Show the Fastest Development
Demand for Surface Care Products Likely To Remain Concentrated in Urban Areas
Competitive Landscape
SC Johnson Remains the Leader in Surface Care in Pakistan
Second-ranked Brand Dettol Continues To Gain Ground
International Manufacturers Set To Remain on Top
Category Data
Table 38 Sales of Surface Care by Category: Value 2012-2017
Table 39 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 40 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 41 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Toilet Care Benefits From Rising Hygiene-consciousness Among Consumers
Increasing Penetration in Rural Areas Will Pose Challenges for Leading Players
Toilet Liquids/foam Set To Remain the Dominant Toilet Care Category in Pakistan
Competitive Landscape
Reckitt Benckiser Continues To Dominate With Flagship Brand Harpic
Unilever's Domex Brand Maintains Its Progress in 2017
Dominance of International Manufacturers Unlikely To Be Challenged
Category Data
Table 42 Sales of Toilet Care by Category: Value 2012-2017
Table 43 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 44 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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