2014 was a flat year for home care packaging. Price sensitivity led consumers to pay more attention to their spending, cutting down therefore purchases of home care products. Additionally, the fad for concentrates made inroads thanks to environmental concerns, such as less packaging used and less product to use, hence the increasing trend of downsizing. As a result, home care packaging could nearly reach stagnation in 2014, hence the slight volume increase.
Euromonitor International's Home Care Packaging in United Kingdom report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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