The economic crisis will drive companies to offer consumers products in refill packaging as an economical option. This trend boosts sales of plastic pouches with many new products launched in home care. In 2014, Alicorp launched the brand Zorro in new 800ml plastic pouches in liquid detergents, while in 2013 Unilever de Argentina launched the brand Comfort in a 450ml pack size in fabric softeners and Clorox Argentina launched the brand Ayudín Lavandina en Gel in the same pack size in bleach. In...
Euromonitor International's Home Care Packaging in Argentina report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Home Care Packaging market;
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Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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