Home Care in Macedonia
Home care achieved moderate retail value growth thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels of innovation, resulting in frequent key new launches. Surface and toilet care also registered good performances due to ongoing consumer demand and significant innovation, also resulting in more new products available on the market. Certain home care ranges...
Euromonitor International's Home Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- HOME CARE IN MACEDONIA
- Euromonitor International
- February 2019
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Home Care Growth Remains Convincing Despite Political and Economic Turmoil
- Convenience, Health and Wellbeing and New Launches Have Significant Impact in 2018
- Internationals Lead Home Care Through Innovation and Key New Launches
- Modern Grocery Retailers Lead Sales of Home Care
- Saturation To Slow Growth of Home Care
- Market Indicators
- Table 1 Households 2013-2018
- Market Data
- Table 2 Sales of Home Care by Category: Value 2013-2018
- Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
- Table 4 NBO Company Shares of Home Care: % Value 2014-2018
- Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
- Table 7 Distribution of Home Care by Format: % Value 2013-2018
- Table 8 Distribution of Home Care by Format and Category: % Value 2018
- Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
- Sources
- Summary 1 Research Sources
- Headlines
- Prospects
- the Wellness Trend Positively Influences Air Care Growth, Although Health Concerns Increase
- Candle Air Fresheners Records the Strongest Retail Value Growth in 2018
- Electric Air Fresheners Stagnates in 2018
- Competitive Landscape
- Reckitt Benckiser Group Leads Air Care
- SC Johnson & Son Ranks Second
- International Brands and Their Gbos/nbos Characterise Air Care
- Category Data
- Table 11 Sales of Air Care by Category: Value 2013-2018
- Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
- Table 13 NBO Company Shares of Air Care: % Value 2014-2018
- Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
- Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
- Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Innovation in Surface Care Inhibits Growth of Bleach
- Bleach Stagnates in 2018 With Negative Future Retail Volume Growth Prospects
- Little Competition and Room for Innovation Within Bleach Results in A Stagnant Performance
- Competitive Landscape
- Alkaloid Ad Skopje Maintains Its Strong Lead
- Bleach A Domain for Domestic Manufacturers and Their Brands
- Several Smaller Domestic Players Compete for A Combined Minority Share
- Category Data
- Table 17 Sales of Bleach: Value 2013-2018
- Table 18 Sales of Bleach: % Value Growth 2013-2018
- Table 19 NBO Company Shares of Bleach: % Value 2014-2018
- Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
- Table 21 Forecast Sales of Bleach: Value 2018-2023
- Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
- Headlines
- Prospects
- Automatic Dishwashing Continues To Outperform
- Hand Dishwashing To Remain the Most Popular Dishwashing Method
- the Popularity of Dishwashing Additives To Continue To Grow
- Competitive Landscape
- Reckitt Benckiser Group Leads Dishwashing
- the Procter & Gamble Co Ranks Second and Witnesses Rapid Share Growth
- International Brands Characterise Dishwashing
- Category Data
- Category Indicators
- Table 23 Household Possession of Dishwashers 2013-2018
- Category Data
- Table 24 Sales of Dishwashing by Category: Value 2013-2018
- Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
- Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
- Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
- Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
- Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Electric Insecticides Records the Strongest Retail Value Growth
- Spray/aerosol Insecticides Declines
- Poor Image Negatively Impacts Home Insecticides
- Competitive Landscape
- SC Johnson & Son Leads Home Insecticides
- Atlantic Grupa Ranks Second and Increases Its Value Share
- Highly Concentrated Home Insecticides Characterised by Internationals
- Category Data
- Table 30 Sales of Home Insecticides by Category: Value 2013-2018
- Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
- Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
- Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
- Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
- Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Laundry Detergents Continue To Witness More Compact and Concentrated Formats
- Liquid Fabric Softeners Witness More New Formulas and Greater Concentration
- Strong Growth of Spot and Stain Removers
- Competitive Landscape
- the Procter & Gamble Co Continues To Lead in 2018 Despite A Moderate Share Decline
- Significant Share Growth and Second Place for Henkel AG & Co in 2018
- International Laundry Detergent Brands and Their Gbos/nbos Characterise Laundry Care
- Category Indicators
- Table 36 Household Possession of Washing Machines 2013-2018
- Category Data
- Table 37 Sales of Laundry Care by Category: Value 2013-2018
- Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
- Table 39 Sales of Laundry Aids by Category: Value 2013-2018
- Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
- Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
- Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
- Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
- Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
- Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
- Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
- Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
- Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
- Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
- Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Floor Polish Achieves the Strongest Retail Value Growth in 2018
- Furniture Polish and Shoe Polish Decline for the Second Consecutive Year
- Innovation and New Product Development To Be the Main Drivers of Growth
- Competitive Landscape
- Werner & Mertz Maintains Its Lead
- SC Johnson & Son Ranks Second
- Internationals Characterise Polishes
- Category Data
- Table 51 Sales of Polishes by Category: Value 2013-2018
- Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
- Table 53 NBO Company Shares of Polishes: % Value 2014-2018
- Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
- Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
- Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Kitchen and Bathroom Cleaners Record the Strongest Growth
- Surface Care Growth Is Stable As Business and Household Demand Grows
- New Surface Care Products Introduced in 2018
- Competitive Landscape
- SC Johnson & Son Maintains Its Lead
- Colgate-Palmolive Co Ranks Second With A Growing Share
- Internationals Lead With Domestic Brands and Private Label Holding Low Shares
- Category Data
- Table 57 Sales of Surface Care by Category: Value 2013-2018
- Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
- Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
- Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
- Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
- Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
- Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
- Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
- Headlines
- Prospects
- Moderate Growth Due To the Trend of Convenience
- Significant Number of Key New Launches in 2018
- In-cistern Devices To Record Strong Growth
- Competitive Landscape
- the Bolton Group Leads Toilet Care
- Henkel AG & Co Ranks Second
- International Brands and Companies Characterise Toilet Care
- Category Data
- Table 65 Sales of Toilet Care by Category: Value 2013-2018
- Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
- Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
- Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
- Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
- Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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