Home Care in Lithuania

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	53 Pages	Euromonitor International	April, 2022	EP17113149

Best Price Guarantee
Price	from $2,650
Length	53 Pages
Publisher	Euromonitor International
Published Date	April, 2022
SKU	EP17113149

Home Care in Lithuania

The COVID-19 pandemic had a positive impact on sales of home care products in Lithuania as hygiene and sanitation became more important in order to prevent contagion and the spread of the virus. With more time spent at home due to lockdown, consumers took even more care of the cleanliness of their homes, which significantly increased category sales in 2020. In 2021, however, whilst continuing with their new-found cleaning and disinfecting habits, people spent more time away from home due to the...

Euromonitor International's Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Lithuania
Euromonitor International
April 2022
List Of Contents And Tables
HOME CARE IN LITHUANIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2016-2021
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2016-2021; Table 3 Sales of Home Care by Category: % Value Growth 2016-2021; Table 4 NBO Company Shares of Home Care: % Value 2017-2021; Table 5 LBN Brand Shares of Home Care: % Value 2018-2021; Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021; Table 7 Distribution of Home Care by Format: % Value 2016-2021; Table 8 Distribution of Home Care by Format and Category: % Value 2021; Table 9 Forecast Sales of Home Care by Category: Value 2021-2026; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising health concerns due to COVID-19 result in greater demand for healthier laundry care products
Further strong growth for convenient liquid tablet detergents
Rural growth potential
PROSPECTS AND OPPORTUNITIES
Consumers increasingly opting for universal products
Further shift towards concentrated liquid detergents is expected
Rising health concerns to drive sales of products with fewer chemicals
CATEGORY INDICATORS: Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA: Table 12 Sales of Laundry Care by Category: Value 2016-2021; Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021; Table 14 Sales of Laundry Aids by Category: Value 2016-2021; Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021; Table 16 Sales of Laundry Detergents by Category: Value 2016-2021; Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021; Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021; Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021; Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021; Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021; Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021; Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021; Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026; Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining demand with the easing of COVID-19 restrictions in 2021
Dishwashing additives and tablets record further growth
Consumers appreciate the ease of automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Ongoing switch from hand dishwashing to automatic dishwashing
Rising health and environmental concerns
Global price increases to benefit more affordable and private label products
CATEGORY INDICATORS: Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA: Table 27 Sales of Dishwashing by Category: Value 2016-2021; Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021; Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021; Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021; Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026; Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower growth with less time spent at home in 2021
Impregnated wet wipes and more natural products see rising demand
Reckitt Benckiser maintains its lead, closely followed by Unilever
PROSPECTS AND OPPORTUNITIES
Moderate future growth as consumers continue with their more frequent cleaning
Impregnated wet wipes to benefit from their convenience and emergence of new brands
Natural and eco-friendly products set to gain momentum
CATEGORY DATA: Table 33 Sales of Surface Care by Category: Value 2016-2021; Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021; Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021; Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021; Table 37 NBO Company Shares of Surface Care: % Value 2017-2021; Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021; Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026; Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight increase in 2021 as pandemic concerns ease
Bleach remains a very small product area
Procter & Gamble’s widely-available and strongly-advertised Ace brand leads
PROSPECTS AND OPPORTUNITIES
Consumer return to less harmful solutions will impact bleach sales
Ace set to maintain its dominance, being synonymous with bleach in Lithuania
Limited potential of healthier niche bleach products
CATEGORY DATA: Table 41 Sales of Bleach: Value 2016-2021; Table 42 Sales of Bleach: % Value Growth 2016-2021; Table 43 NBO Company Shares of Bleach: % Value 2017-2021; Table 44 LBN Brand Shares of Bleach: % Value 2018-2021; Table 45 Forecast Sales of Bleach: Value 2021-2026; Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed growth in 2021 as more time is spent away from home
Abrasive chemicals deter some consumers
Multinationals maintain their lead with their long-established and trusted brands
PROSPECTS AND OPPORTUNITIES
Increased hygiene concerns will support moderate future growth
Price matters in toilet care
Growth potential remains in rural areas of the country
CATEGORY DATA: Table 47 Sales of Toilet Care by Category: Value 2016-2021; Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021; Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021; Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021; Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026; Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic impacts polishes sales
Improved performance for shoe polish with the resumption of pre-pandemic life
International companies lead and maintain their positions in 2021
PROSPECTS AND OPPORTUNITIES
Struggling category with sales hampered by urbanisation and preference of multi-purpose cleaners
Further growth of products that respond to the health trend
Move to less formal footwear impacts shoe polish
CATEGORY DATA: Table 53 Sales of Polishes by Category: Value 2016-2021; Table 54 Sales of Polishes by Category: % Value Growth 2016-2021; Table 55 NBO Company Shares of Polishes: % Value 2017-2021; Table 56 LBN Brand Shares of Polishes: % Value 2018-2021; Table 57 Forecast Sales of Polishes by Category: Value 2021-2026; Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slower growth in 2021 as more time is spent away from home
Spray/aerosol air fresheners impacted by their unhealthy image
Multinationals maintain their clear lead in 2021
PROSPECTS AND OPPORTUNITIES
Moderate future growth with the rising popularity of home fragrances
Rising demand for natural essential oils
Liquid air fresheners to benefit from growing eco-friendly trend
CATEGORY DATA: Table 59 Sales of Air Care by Category: Value 2016-2021; Table 60 Sales of Air Care by Category: % Value Growth 2016-2021; Table 61 NBO Company Shares of Air Care: % Value 2017-2021; Table 62 LBN Brand Shares of Air Care: % Value 2018-2021; Table 63 Forecast Sales of Air Care by Category: Value 2021-2026; Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN LITHUANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow growth in 2021 as consumers prioritise more essential items
Health and wellness concerns boost demand for more natural insecticides
Bros Sp maintains its lead in 2021 thanks to its wide range of well-known brands
PROSPECTS AND OPPORTUNITIES
Climate change and rising temperatures to benefit sales
Rising demand for less toxic products
Average unit price increase
CATEGORY DATA: Table 65 Sales of Home Insecticides by Category: Value 2016-2021; Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021; Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021; Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021; Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026; Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026