Home Care in Lithuania

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Home Care in Lithuania

Home care in Lithuania is quite saturated, as maturity sets in some categories and high emigration sees consistent declines in the total population. Therefore, retail volume sales continued to see slow-to-moderate increases in home care in 2019. Meanwhile, moves towards more sophisticated or concentrated products, supported by an improving economy and rising disposable incomes, exerted upward pressure on unit prices and stimulated positive retail current value growth. This trend was visible in s...

Euromonitor International's Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in Lithuania
Euromonitor International
February 2020
Improved economic conditions support move to higher-value products
Premiumisation and price promotions continue to act as push-pull factors
Ecological and price/quality trends offer growth avenues for local players
Lidl’s good price/quality ratio gains shares for discounters and private label
Slightly faster growth forecast as higher spending power offsets shrinking consumer base
Table 1 Households 2014-2019
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10

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