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Home Care in Lithuania

Home Care in Lithuania

Lithuania’s declining population remains the main challenge for home care producers. The dwindling consumer base and the maturity of most categories has made it difficult to sustain positive growth rates. In addition, the emergence of more concentrated products is another reason behind stagnating and declining volume growth in several categories. Rising demand for more concentrated products is based on the desire for more convenience, while some people seek to reduce the amount of packaging that...

Euromonitor International's Home Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN LITHUANIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Stagnating Volume Growth Due To Maturity of Demand and Declining Population
Premiumisation Supports Sales of More Expensive and Sophisticated Products
Demand for Locally Manufactured Products Continues To Increase
Lidl's Presence in Lithuania Places Pressure on the Leading Home Care Brands
A Stagnant Performance Is Expected To Be Seen in Home Care Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Consistently Positive Growth Likely To Be Seen in Air Care During the Forecast Period
Products With Chemical Ingredients Increasingly Likely To Struggle
the Expansion of Product Ranges Is Set To Be Based on New Scents and Aromas
Competitive Landscape
Procter & Gamble Maintains Its Leading Position With the Ambi Pur Brand
Procter & Gamble and Reckitt Benckiser Head A Strong Field of International Players
Private Label Likely To Continue Struggling
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
the Proliferation of Automatic Dishwashers Set To Underpin Steady Positive Growth
Average Unit Price Set To Rise Due To the Shift Towards More Expensive Products
the Recent Entry of Lidl Is Expected To Shake Up the Competitive Environment
Competitive Landscape
Henkel Latvia Sia Overtakes Procter & Gamble To Assume Outright Leadership
Local Companies Become Increasingly Competitive Despite Lower Marketing Budgets
Private Label Increasingly Dominates Sales of Economy Products
Category Indicators
Table 17 Household Possession of Dishwashers 2012-2017
Category Data
Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 21 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 22 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 23 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Growth Not Expected To Be Seen in Home Insecticides During the Forecast Period
Climatic Conditions To Have A Strong Influence Over Sales Trends in Home Insecticides
Commercial Strategies Likely To Focus on Consistent and Widespread Distribution
Competitive Landscape
Mcbride Plc and Its Brand Cobra Remain the Most Successful Names
International Players Remain Dominant
Standard Priced Products Remain Dominant in Home Insecticides
Category Data
Table 24 Sales of Home Insecticides by Category: Value 2012-2017
Table 25 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 27 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 28 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 29 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Prevailing Demand Trends and Socioeconomic Factors Set To Influence Laundry Care
Innovation Likely To Be the Key To Success in Laundry Care
Television Advertising To Remain at the Centre of Laundry Care Marketing Strategies
Competitive Landscape
A Strong Field of Mainly International Players Is Headed by Procter & Gamble
Local Companies Continue To Benefit From Consumer Loyalty To Domestic Products
Naujoji Ringuva Set To Underline Its Position As the Leading Local Laundry Care Player
Category Indicators
Table 30 Household Possession of Washing Machines 2012-2017
Category Data
Table 31 Sales of Laundry Care by Category: Value 2012-2017
Table 32 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 33 Sales of Laundry Aids by Category: Value 2012-2017
Table 34 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 35 Sales of Laundry Detergents by Category: Value 2012-2017
Table 36 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 38 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 39 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 40 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 41 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 42 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 43 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes Is Set To Benefit From Rising Incomes and More Sophisticated Demand
Unfavourable Demographic Trends Set To Continue Posing Challenges
Average Unit Prices Likely To Increase Across All Polishes Categories
Competitive Landscape
SC Johnson Maintains Its Leading Position Due To the Strength of Kiwi Shoe Polish
Limited Sales Potential Discourages the Use of Media Advertising To Promote Polishes
Standard Priced Brands Remain Dominant
Category Data
Table 45 Sales of Polishes by Category: Value 2012-2017
Table 46 Sales of Polishes by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Polishes: % Value 2013-2017
Table 48 LBN Brand Shares of Polishes: % Value 2014-2017
Table 49 Forecast Sales of Polishes by Category: Value 2017-2022
Table 50 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
More Sophisticated Home Care Routines Set To Spur the Category's Development
A Wider Range of Surface Care Products Is Expected To Be Available
the Average Unit Price of Surface Care Is Likely To Rise Over the Forecast Period
Competitive Landscape
Reckitt Benckiser and Unilever Vie for the Leading Position in Surface Care
Local Companies Remain in the Ascendant
Economy Products Unlikely To Challenge the Supremacy of Standard Priced Products
Category Data
Table 51 Sales of Surface Care by Category: Value 2012-2017
Table 52 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 53 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 54 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Surface Care: % Value 2013-2017
Table 56 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 57 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Shift Towards More Specialised Home Care Products Set To Support Growth
Sales Growth Likely To Be Spurred by the Increasing Sophistication of the Category
Rising Unit Prices Expected To Support Value Growth
Competitive Landscape
Major Multinational Companies Continue To Dominate Sales
Private Label in the Ascendant Following the 2016 Entry of Lidl
Advertising and Promotional Activity Set To Remain A Mainstay of Toilet Care
Category Data
Table 59 Sales of Toilet Care by Category: Value 2012-2017
Table 60 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 62 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 63 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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