Home Care in Latvia

HOME CARE IN LATVIA

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

While Volume Sales Grow, Competition Intensifies and Current Value Growth Declines

Improving Purchasing Powers Define the Performance of Home Care

International Players Dominate Sales, But Domestic Players Strengthen Their Positions

Chained Retailers Meet Evolving Trends the Most

Performance Expected To Be Moderately Positive Over the Forecast Period

Market Indicators

Table 1 Households 2011-2016

Market Data

Table 2 Sales of Home Care by Category: Value 2011-2016

Table 3 Sales of Home Care by Category: % Value Growth 2011-2016

Table 4 NBO Company Shares of Home Care: % Value 2012-2016

Table 5 LBN Brand Shares of Home Care: % Value 2013-2016

Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016

Table 7 Distribution of Home Care by Format: % Value 2011-2016

Table 8 Distribution of Home Care by Format and Category: % Value 2016

Table 9 Forecast Sales of Home Care by Category: Value 2016-2021

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

Summary 1 Research Sources

Drogas As in Home Care (latvia)

Strategic Direction

Key Facts

Summary 2 Drogas AS: Key Facts

Summary 3 Drogas AS: Operational Indicators

Company Background

Private Label

Summary 4 Drogas AS: Private Label Portfolio

Competitive Positioning

Summary 5 Drogas AS: Competitive Position 2016

Henkel Latvia Sia in Home Care (latvia)

Strategic Direction

Key Facts

Summary 6 Henkel Latvia SIA: Key Facts

Summary 7 Henkel Latvia SIA: Operational Indicators

Competitive Positioning

Summary 8 Henkel Latvia SIA: Competitive Position 2016

Spodriba As in Home Care (latvia)

Strategic Direction

Key Facts

Summary 9 Spodriba AS: Key Facts

Summary 10 Spodriba AS: Operational Indicators

Competitive Positioning

Summary 11 Spodriba AS: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 11 Sales of Air Care by Category: Value 2011-2016

Table 12 Sales of Air Care by Category: % Value Growth 2011-2016

Table 13 NBO Company Shares of Air Care: % Value 2012-2016

Table 14 LBN Brand Shares of Air Care: % Value 2013-2016

Table 15 Forecast Sales of Air Care by Category: Value 2016-2021

Table 16 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 17 Bleach Usage: % of Volume Sales 2011-2016

Table 18 Sales of Bleach: Value 2011-2016

Table 19 Sales of Bleach: % Value Growth 2011-2016

Table 20 NBO Company Shares of Bleach: % Value 2012-2016

Table 21 LBN Brand Shares of Bleach: % Value 2013-2016

Table 22 Forecast Sales of Bleach: Value 2016-2021

Table 23 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 24 Household Possession of Dishwashers 2011-2016

Category Data

Table 25 Sales of Dishwashing by Category: Value 2011-2016

Table 26 Sales of Dishwashing by Category: % Value Growth 2011-2016

Table 27 NBO Company Shares of Dishwashing: % Value 2012-2016

Table 28 LBN Brand Shares of Dishwashing: % Value 2013-2016

Table 29 Forecast Sales of Dishwashing by Category: Value 2016-2021

Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 31 Sales of Home Insecticides by Category: Value 2011-2016

Table 32 Sales of Home Insecticides by Category: % Value Growth 2011-2016

Table 33 NBO Company Shares of Home Insecticides: % Value 2012-2016

Table 34 LBN Brand Shares of Home Insecticides: % Value 2013-2016

Table 35 Forecast Sales of Home Insecticides by Category: Value 2016-2021

Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 37 Household Possession of Washing Machines 2011-2016

Category Data

Table 38 Sales of Laundry Care by Category: Value 2011-2016

Table 39 Sales of Laundry Care by Category: % Value Growth 2011-2016

Table 40 Sales of Laundry Aids by Category: Value 2011-2016

Table 41 Sales of Laundry Aids by Category: % Value Growth 2011-2016

Table 42 Sales of Laundry Detergents by Category: Value 2011-2016

Table 43 Sales of Laundry Detergents by Category: % Value Growth 2011-2016

Table 44 NBO Company Shares of Laundry Care: % Value 2012-2016

Table 45 LBN Brand Shares of Laundry Care: % Value 2013-2016

Table 46 NBO Company Shares of Laundry Aids: % Value 2012-2016

Table 47 LBN Brand Shares of Laundry Aids: % Value 2013-2016

Table 48 NBO Company Shares of Laundry Detergents: % Value 2012-2016

Table 49 LBN Brand Shares of Laundry Detergents: % Value 2013-2016

Table 50 Forecast Sales of Laundry Care by Category: Value 2016-2021

Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 52 Sales of Polishes by Category: Value 2011-2016

Table 53 Sales of Polishes by Category: % Value Growth 2011-2016

Table 54 NBO Company Shares of Polishes: % Value 2012-2016

Table 55 LBN Brand Shares of Polishes: % Value 2013-2016

Table 56 Forecast Sales of Polishes by Category: Value 2016-2021

Table 57 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 58 Sales of Surface Care by Category: Value 2011-2016

Table 59 Sales of Surface Care by Category: % Value Growth 2011-2016

Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016

Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016

Table 62 NBO Company Shares of Surface Care: % Value 2012-2016

Table 63 LBN Brand Shares of Surface Care: % Value 2013-2016

Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016

Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016

Table 66 Forecast Sales of Surface Care by Category: Value 2016-2021

Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 68 Sales of Toilet Care by Category: Value 2011-2016

Table 69 Sales of Toilet Care by Category: % Value Growth 2011-2016

Table 70 NBO Company Shares of Toilet Care: % Value 2012-2016

Table 71 LBN Brand Shares of Toilet Care: % Value 2013-2016

Table 72 Forecast Sales of Toilet Care by Category: Value 2016-2021

Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

Home Care in Latvia

Improving purchasing powers resulted in home care recording stable development in current terms in 2016, continuing the performance from the rest of the review period. A high level of price-based promotions continued within many categories due to strong competition. Such promotions were a barrier to stronger value growth, despite an improvement in purchasing powers. Meanwhile, volume sales of home care grew in 2016, despite an environment in which there was a reduction in the overall population.

Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.