Home Care in Japan

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	59 Pages	Euromonitor International	January, 2023	EP17687170

Best Price Guarantee
Price	from $2,650
Length	59 Pages
Publisher	Euromonitor International
Published Date	January, 2023
SKU	EP17687170

Home Care in Japan

While for Japanese society, 2021 was a similar year to 2020, 2022 saw changes. In 2020, consumers experienced panic due to a lack of understanding of COVID-19, and started panic buying. 2021 was a year of home seclusion. The total length of state of emergency (soft lockdown), and quasi-state of emergency (even softer lockdown), was in fact longer than in 2020. 2022 was finally a year that saw the beginning of exit from the pandemic, especially from April-May onwards, although there were still so...

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Japan
Euromonitor International
January 2023
List Of Contents And Tables
HOME CARE IN JAPAN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS: Table 1 Households 2017-2022
MARKET DATA: Table 2 Sales of Home Care by Category: Value 2017-2022; Table 3 Sales of Home Care by Category: % Value Growth 2017-2022; Table 4 NBO Company Shares of Home Care: % Value 2018-2022; Table 5 LBN Brand Shares of Home Care: % Value 2019-2022; Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022; Table 7 Distribution of Home Care by Format: % Value 2017-2022; Table 8 Distribution of Home Care by Format and Category: % Value 2022; Table 9 Forecast Sales of Home Care by Category: Value 2022-2027; Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
LAUNDRY CARE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continuous slight value increase led by inflation
Strong growth for liquid tablet detergents
PROSPECTS AND OPPORTUNITIES
The industry has ways to overcome the difficulty of price increases
Kao and Procter & Gamble continue to lead laundry care, while Lion follows
CATEGORY INDICATORS: Table 53 Household Possession of Washing Machines 2017-2022
CATEGORY DATA: Table 54 Sales of Laundry Care by Category: Value 2017-2022; Table 55 Sales of Laundry Care by Category: % Value Growth 2017-2022; Table 56 Sales of Laundry Aids by Category: Value 2017-2022; Table 57 Sales of Laundry Aids by Category: % Value Growth 2017-2022; Table 58 Sales of Laundry Detergents by Category: Value 2017-2022; Table 59 Sales of Laundry Detergents by Category: % Value Growth 2017-2022; Table 60 NBO Company Shares of Laundry Care: % Value 2018-2022; Table 61 LBN Brand Shares of Laundry Care: % Value 2019-2022; Table 62 NBO Company Shares of Laundry Aids: % Value 2018-2022; Table 63 LBN Brand Shares of Laundry Aids: % Value 2019-2022; Table 64 NBO Company Shares of Laundry Detergents: % Value 2018-2022; Table 65 LBN Brand Shares of Laundry Detergents: % Value 2019-2022; Table 66 Forecast Sales of Laundry Care by Category: Value 2022-2027; Table 67 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
A slight decline after two years of growth
Automatic dishwashing leads growth, but not sales
Hand dishwashing remains the main category
PROSPECTS AND OPPORTUNITIES
Packaging innovation aims to drive sales
New value awaited
Saraya is a smaller player focused on sustainability
CATEGORY INDICATORS: Table 68 Household Possession of Dishwashers 2017-2022
CATEGORY DATA: Table 69 Sales of Dishwashing by Category: Value 2017-2022; Table 70 Sales of Dishwashing by Category: % Value Growth 2017-2022; Table 71 NBO Company Shares of Dishwashing: % Value 2018-2022; Table 72 LBN Brand Shares of Dishwashing: % Value 2019-2022; Table 73 Forecast Sales of Dishwashing by Category: Value 2022-2027; Table 74 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Two years after turmoil, a gradual return to normality
Strongest hygiene-led impact in home care disinfectants and multipurpose cleaners
PROSPECTS AND OPPORTUNITIES
An important lesson from the expansion of bathroom cleaners
Private label strong in drain openers
CATEGORY DATA: Table 11 Sales of Surface Care by Category: Value 2017-2022; Table 12 Sales of Surface Care by Category: % Value Growth 2017-2022; Table 13 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022; Table 14 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022; Table 15 NBO Company Shares of Surface Care: % Value 2018-2022; Table 16 LBN Brand Shares of Surface Care: % Value 2019-2022; Table 17 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022; Table 18 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022; Table 19 Forecast Sales of Surface Care by Category: Value 2022-2027; Table 20 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining trend continues in 2022, after seeing dynamic growth in 2020
Haiter by Kao remains synonymous with bleach in Japan
PROSPECTS AND OPPORTUNITIES
Sales set to continue shrinking
Competition from other categories
Potential for dangerous incidents could lead to more consumer education
CATEGORY DATA: Table 21 Sales of Bleach: Value 2017-2022; Table 22 Sales of Bleach: % Value Growth 2017-2022; Table 23 NBO Company Shares of Bleach: % Value 2018-2022; Table 24 LBN Brand Shares of Bleach: % Value 2019-2022; Table 25 Forecast Sales of Bleach: Value 2022-2027; Table 26 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Two fairly slow years after a spike in 2020
Long-lasting foam and bubble products to avoid scrubbing
PROSPECTS AND OPPORTUNITIES
Volume sales set to stagnate in the forecast period, while unit prices may fluctuate
More opportunities to meet demand for time-saving
CATEGORY DATA: Table 27 Sales of Toilet Care by Category: Value 2017-2022; Table 28 Sales of Toilet Care by Category: % Value Growth 2017-2022; Table 29 NBO Company Shares of Toilet Care: % Value 2018-2022; Table 30 LBN Brand Shares of Toilet Care: % Value 2019-2022; Table 31 Forecast Sales of Toilet Care by Category: Value 2022-2027; Table 32 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Floor polish returns to its declining trend after a year of growth in 2020
Shoe polish has little chance to shine brighter
PROSPECTS AND OPPORTUNITIES
Home as a sanctuary
Sustainability might limit the decline of shoe polish
CATEGORY DATA: Table 33 Sales of Polishes by Category: Value 2017-2022; Table 34 Sales of Polishes by Category: % Value Growth 2017-2022; Table 35 NBO Company Shares of Polishes: % Value 2018-2022; Table 36 LBN Brand Shares of Polishes: % Value 2019-2022; Table 37 Forecast Sales of Polishes by Category: Value 2022-2027; Table 38 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable growth after two years of fluctuation
Cleverin sees heaven and hell in three years
Leaders in air care are Kobayashi Pharmaceutical, ST Corp, and Procter & Gamble
PROSPECTS AND OPPORTUNITIES
Increased awareness of indoor air quality
Liquid air fresheners double up as interior design products
CATEGORY DATA: Table 39 Sales of Air Care by Category: Value 2017-2022; Table 40 Sales of Air Care by Category: % Value Growth 2017-2022; Table 41 Sales of Air Care by Fragrance: Value Ranking 2020-2022; Table 42 NBO Company Shares of Air Care: % Value 2018-2022; Table 43 LBN Brand Shares of Air Care: % Value 2019-2022; Table 44 Forecast Sales of Air Care by Category: Value 2022-2027; Table 45 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less concern about the pandemic and end of home seclusion prompt decline
Weather conditions matter in home insecticides
Earth Corp continues to lead home insecticides through proactive prevention
PROSPECTS AND OPPORTUNITIES
Beyond uncertainty about the weather
Getting involved in the indoor air quality ecosystem
CATEGORY DATA: Table 46 Sales of Home Insecticides by Category: Value 2017-2022; Table 47 Sales of Home Insecticides by Category: % Value Growth 2017-2022; Table 48 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022; Table 49 NBO Company Shares of Home Insecticides: % Value 2018-2022; Table 50 LBN Brand Shares of Home Insecticides: % Value 2019-2022; Table 51 Forecast Sales of Home Insecticides by Category: Value 2022-2027; Table 52 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027