Home Care in Iran
Home care continued to witness significant growth of per capita consumption in 2016, thanks to a low base in many categories along with rapid changes in lifestyle and a significant increase in the urban population. There was a trend of upgrading from basic offerings to more sophisticated products in 2016, which contributed to value growth. Introduction and rapid expansion of new technologies such as dishwashing machines also initiated demand for new categories in the Iranian market, which encour...
Euromonitor International's Home Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- HOME CARE IN IRAN
- Euromonitor International
- February 2017
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Low Base in Most Home Care Categories Remains the Main Growth Driver
- Decline in Purchasing Power Due To Economic Stagnation Hampers Growth in 2016
- Domestically Produced Products Dominate Sales
- Rapid Expansion of Modern Grocery Channels Plays A Key Role in the Development of Home Care
- Healthy Growth Is Predicted in the Forecast Period If Political/economic Situation Improves
- Market Indicators
- Table 1 Households 2011-2016
- Market Data
- Table 2 Sales of Home Care by Category: Value 2011-2016
- Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
- Table 4 NBO Company Shares of Home Care: % Value 2012-2016
- Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
- Table 6 Distribution of Home Care by Format: % Value 2011-2016
- Table 7 Distribution of Home Care by Format and Category: % Value 2016
- Table 8 Forecast Sales of Home Care by Category: Value 2016-2021
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
- Sources
- Summary 1 Research Sources
- Fouman Chimie Group in Home Care (iran)
- Strategic Direction
- Key Facts
- Summary 2 Fouman Chimie Group: Key Facts
- Competitive Positioning
- Summary 3 Fouman Chimie Group: Competitive Position 2016
- Henkel Pakvash Pjsc in Home Care (iran)
- Strategic Direction
- Key Facts
- Summary 4 Henkel Pakvash Pjsc: Key Facts
- Competitive Positioning
- Summary 5 Henkel Pakvash PJSC: Competitive Position 2016
- Pakshoo Co in Home Care (iran)
- Strategic Direction
- Key Facts
- Summary 6 Pakshoo Co: Key Facts
- Competitive Positioning
- Summary 7 Pakshoo Co: Competitive Position 2016
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 10 Sales of Air Care by Category: Value 2011-2016
- Table 11 Sales of Air Care by Category: % Value Growth 2011-2016
- Table 12 NBO Company Shares of Air Care: % Value 2012-2016
- Table 13 LBN Brand Shares of Air Care: % Value 2013-2016
- Table 14 Forecast Sales of Air Care by Category: Value 2016-2021
- Table 15 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 16 Sales of Bleach: Value 2011-2016
- Table 17 Sales of Bleach: % Value Growth 2011-2016
- Table 18 NBO Company Shares of Bleach: % Value 2012-2016
- Table 19 LBN Brand Shares of Bleach: % Value 2013-2016
- Table 20 Forecast Sales of Bleach: Value 2016-2021
- Table 21 Forecast Sales of Bleach: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Indicators
- Table 22 Household Possession of Dishwashers 2011-2016
- Category Data
- Table 23 Sales of Dishwashing by Category: Value 2011-2016
- Table 24 Sales of Dishwashing by Category: % Value Growth 2011-2016
- Table 25 NBO Company Shares of Dishwashing: % Value 2012-2016
- Table 26 LBN Brand Shares of Dishwashing: % Value 2013-2016
- Table 27 Forecast Sales of Dishwashing by Category: Value 2016-2021
- Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 29 Sales of Home Insecticides by Category: Value 2011-2016
- Table 30 Sales of Home Insecticides by Category: % Value Growth 2011-2016
- Table 31 NBO Company Shares of Home Insecticides: % Value 2012-2016
- Table 32 LBN Brand Shares of Home Insecticides: % Value 2013-2016
- Table 33 Forecast Sales of Home Insecticides by Category: Value 2016-2021
- Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 35 Household Possession of Washing Machines 2011-2016
- Category Data
- Table 36 Sales of Laundry Care by Category: Value 2011-2016
- Table 37 Sales of Laundry Care by Category: % Value Growth 2011-2016
- Table 38 Sales of Laundry Aids by Category: Value 2011-2016
- Table 39 Sales of Laundry Aids by Category: % Value Growth 2011-2016
- Table 40 Sales of Laundry Detergents by Category: Value 2011-2016
- Table 41 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
- Table 42 NBO Company Shares of Laundry Care: % Value 2012-2016
- Table 43 LBN Brand Shares of Laundry Care: % Value 2013-2016
- Table 44 NBO Company Shares of Laundry Aids: % Value 2012-2016
- Table 45 LBN Brand Shares of Laundry Aids: % Value 2013-2016
- Table 46 NBO Company Shares of Laundry Detergents: % Value 2012-2016
- Table 47 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
- Table 48 Forecast Sales of Laundry Care by Category: Value 2016-2021
- Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 50 Sales of Polishes by Category: Value 2011-2016
- Table 51 Sales of Polishes by Category: % Value Growth 2011-2016
- Table 52 NBO Company Shares of Polishes: % Value 2012-2016
- Table 53 LBN Brand Shares of Polishes: % Value 2013-2016
- Table 54 Forecast Sales of Polishes by Category: Value 2016-2021
- Table 55 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 56 Sales of Surface Care by Category: Value 2011-2016
- Table 57 Sales of Surface Care by Category: % Value Growth 2011-2016
- Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
- Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
- Table 60 NBO Company Shares of Surface Care: % Value 2012-2016
- Table 61 LBN Brand Shares of Surface Care: % Value 2013-2016
- Table 62 Forecast Sales of Surface Care by Category: Value 2016-2021
- Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 64 Sales of Toilet Care by Category: Value 2011-2016
- Table 65 Sales of Toilet Care by Category: % Value Growth 2011-2016
- Table 66 NBO Company Shares of Toilet Care: % Value 2012-2016
- Table 67 LBN Brand Shares of Toilet Care: % Value 2013-2016
- Table 68 Forecast Sales of Toilet Care by Category: Value 2016-2021
- Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021