Home Care in Indonesia


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Home Care in Indonesia

Retail sales within home care continued to grow at a healthy rate in 2019, with demand being boosted by stronger purchasing power and more optimistic consumer sentiment. This was supported by government subsidies, greater expenditure on social assistance programmes and higher holiday bonuses for civil servants, resulting in a rise in household consumption. Healthy retail value growth was also supported by the substantial potential for growth in Indonesia, a market that is far from mature in term...

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in Indonesia
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Rising purchasing power and urbanisation fuelling demand within home care
Value for money key to attracting price sensitive Indonesian consumers
Multinationals dominate due to extensive distribution and product offers
Expansion of modern retailers boosting availability of home care products
Rising purchasing power and hygiene-awareness to boost value growth
MARKET INDICATORS
Table 1 Households 2014-2019
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Car air fresheners sales boosted by rise in car ownership
Strong scope for growth given low air care penetration
Innovation key to attracting consumers
COMPETITIVE LANDSCAPE
Extensive product offering ensures Stella remains in pole position
Ambi-Pur sales boosted by rising car ownership
Growing competition from local brands targeting price sensitive consumers
CATEGORY DATA
Table 11 Sales of Air Care by Category: Value 2014-2019
Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 14 NBO Company Shares of Air Care: % Value 2015-2019
Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Sales limited by growing competition from multi-purpose laundry care
Traditional retailers lead distribution due to proximity to low income consumers
Smaller packaging formats popular among price sensitive consumers
COMPETITIVE LANDSCAPE
Bayclin benefits from widespread availability and limited competition
So Klin offers strong competition by targeting lower income consumers
Yuri continues to attract higher income modern supermarket shoppers
CATEGORY DATA
Table 18 Sales of Bleach: Value 2014-2019
Table 19 Sales of Bleach: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bleach: % Value 2015-2019
Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
Table 22 Forecast Sales of Bleach: Value 2019-2024
Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Hand dishwashing dominates given limited washing machine penetration
Pouches continue to attract price sensitive consumers
Urbanisation and convenience trends boost modern retailer sales
COMPETITIVE LANDSCAPE
Unilever leads sales thanks to wide product range and constant innovation
Local brands gaining share by targeting price sensitive consumers
Amway focuses on higher income consumers seeking quality and convenience
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2014-2019
Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Sales now driven by offering of new fragrances
Innovation key to attracting new consumer groups
Producers respond to rising consumer health awareness
COMPETITIVE LANDSCAPE
Baygon continues to benefit from strong brand awareness and distribution
Growing competition from HIT and VAPE
Local players targeting lower income consumers within insecticide coils
CATEGORY DATA
Table 31 Sales of Home Insecticides by Category: Value 2014-2019
Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Hand wash detergents lead sales, despite gradual modernisation
New product launches drive growth within liquid fabric softeners
Modern retailers continue to expand and gain distribution share
COMPETITIVE LANDSCAPE
Wide distribution and attractive prices keep Sayap Mas Utama in first place
Procter & Gamble continues to close gap within liquid softeners
Traditional grocers losing share to expanding modern grocery retailers
CATEGORY INDICATORS
Table 38 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 39 Sales of Laundry Care by Category: Value 2014-2019
Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 41 Sales of Laundry Aids by Category: Value 2014-2019
Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 46 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 47 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 48 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 49 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 51 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Sales restricted by limited investment in marketing
Rising appearance awareness fuels demand for shoe polish in urban areas
Furniture polish sales boosted by growth of furniture industry
COMPETITIVE LANDSCAPE
Kiwi benefits from wide availability and limited competition in shoe polish
Low competition limits consumer awareness in furniture polish
Strong brand image and product offering ensures Brasso dominates metal polish
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2014-2019
Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Polishes: % Value 2015-2019
Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Standard floor cleaners supported by demand among lower income consumers
Rising hygiene awareness boosts multi-purpose cleaners and disinfectants
Traditional retailers lead distribution given essential nature of floor cleaners
COMPETITIVE LANDSCAPE
Unilever remains in pole position due to extensive product range and marketing
Demand for window/glass cleaners remains limited to urban areas
Local players targeting price sensitive consumers with multi-purpose cleaners
CATEGORY DATA
Table 59 Sales of Surface Care by Category: Value 2014-2019
Table 60 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Surface Care: % Value 2015-2019
Table 62 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 63 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECT
Toilet liquids/foam continues to dominate due to limited competition
Demand limited to sophisticated higher-income urban consumers
Rising hygiene awareness fuels shift to specific toilet care products
COMPETITIVE LANDSCAPE
Widespread availability ensures Bebek remains in pole position
SC Johnson also leads rim blocks through Glade
Aggressive above the line marketing helps Reckitt Benckiser gain sales share
CATEGORY DATA
Table 65 Sales of Toilet Care by Category: Value 2014-2019
Table 66 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 68 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 69 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

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