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Home Care in Indonesia

Home Care in Indonesia

Home care overall posted the slowest volume and current retail value growth in 2017 when compared with the review period, which was mainly attributable to the diminishing purchasing power of consumers. Many consumer goods, including home care, suffered in 2017 due to the sluggish economy and prices of many basic necessities increased. Furthermore, the government raised the electricity tariff in late 2016, and the impact was felt throughout 2017. These price increases affected low- and middle-inc...

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN INDONESIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
2017 Sees the Slowest Growth of the Review Period
Consumers Focus on Cost-saving Products
Intensified Competition Between Multinationals and Domestic Companies
Companies Launch Premium Products Amidst Tough Economic Conditions
Slower Yet Positive Retail Value Growth Expected Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Decelerating Growth As Air Care Deemed Less Essential
Electric Air Fresheners Posts the Highest Current Retail Value Growth
Competitive Landscape
Megasari Makmur Pt Strengthens Its Lead
International Brands Outperforming Domestic Ones
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Limited Innovation Characterises 2017
Rising Prices Bouy Value Growth
Competitive Landscape
Johnson Home Hygiene Products Pt Retains Leadership
Similar Presence of Multinationals and Domestic Players
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Hand Dishwashing Goes Beyond Cleaning Dishes
Dishwashing Spared From the Economic Downturn
Competitive Landscape
Unilever's Sunlight Remains the Dominant Brand
Lemon and Lime the Only Available Fragrances
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Retail Volume Growth But Current Retail Value Sales Stagnate
Shifting Within Categories of Home Insecticides
Competitive Landscape
Megasari Makmur Pt With Hit Brand Retains Leadership
Similar Presence of Domestic Players and Multinationals
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Laundry Care Suffers the Most in 2017
Consumers Either Reduce Usage of Laundry Care Or Buy Products in Sachet Packs
Competitive Landscape
Sayap Mas Utama Pt Extends Lead in 2017
New Product Launches Dominated by Fragrance-driven Innovation
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Slower Growth Due To Busier Lifestyles
Shoe Polish Continues To Dominate Polishes
Competitive Landscape
Kiwi Almost Synonymous With Shoe Polish in Indonesia
Multinationals Clearly Lead Each Category
Category Data
Table 54 Sales of Polishes by Category: Value 2012-2017
Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Polishes: % Value 2013-2017
Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Tough Economic Conditions Slow Down Growth
Growth Remains Positive Due To Urbanisation
Competitive Landscape
Sayap Mas Continues To Take Share From Unilever
Domestic Companies Slightly Outperform Multinationals
Category Data
Table 60 Sales of Surface Care by Category: Value 2012-2017
Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Convenience Is Not Key in Toilet Care
Urban Consumers' Rising Hygiene Consciousness Boosts Growth
Competitive Landscape
SC Johnson Clearly Leads Toilet Care
Reckitt Benckiser With Harpic Occupies the Second Spot
Category Data
Table 66 Sales of Toilet Care by Category: Value 2012-2017
Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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