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Home Care in India

Home Care in India

Consumers in India are becoming increasingly conscious about their health, hygiene and surroundings. These are the driving factors for growing demand for quality home care products in India. In addition, various government initiatives and significant promotional activities by manufacturers have also increased awareness of home care products among consumers. Laundry care remains the largest category within home care in India and has achieved a high level of penetration, with hand wash being the m...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN INDIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Hygiene Remains Top Priority for Indian Consumers
Convenience and Value Added Features Being Sought by Consumers
Home Care Remains Price Sensitive
Attractive Packaging and Convenient Product Formats Key To Product Development
Penetration of Home Care Products Set To Increase Over Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Increasingly Looking for Products To Freshen Their Homes
Candle Air Fresheners Witness Huge Demand During Festive Occasions
Car Air Fresheners See Mass Popularisation With Increase in Car Sales
Competitive Landscape
Dabur India Continues To Lead Air Care Sales
Strong Competition From International Players
Godrej Consumer Products Aggressively Markets Aer Brand
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Prospects
Bleach Sales To Remain Negligible Over Forecast Period
Headlines
Prospects
Consumers Shifting To Bar and Liquid Dishwashing
Automatic Dishwashing Sales Remain Limited
Manufacturers Introducing New Pack Formats and Sizes To Cater To Popular Demand
Competitive Landscape
Hindustan Unilever Continues To Dominate Dishwashing
International Players Continue To Outperform Domestic Companies
Companies Focusing on Marketing To Stay Competitive
Category Indicators
Table 19 Household Possession of Dishwashers 2012-2017
Category Data
Table 20 Sales of Dishwashing by Category: Value 2012-2017
Table 21 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 23 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 24 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Mosquito Repellents Increasingly Used To Fight Off Vector Borne Diseases
Less Harmful Product Formats Fuelling Change in Household Insecticides
Specialised and Innovative Formats To Be Key Theme Over Forecast Period
Competitive Landscape
Godrej Continues To Dominate Home Insecticide Sales
Players Focusing on Advertising and Marketing
Growing Investment in Innovation To Attract Consumers
Category Data
Table 26 Sales of Home Insecticides by Category: Value 2012-2017
Table 27 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 29 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 30 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 31 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Demanding Advanced Formats and Added Value
Rising Demand for Liquid Detergents and Washing Machine Laundry Products
Companies To Extend Tax Benefits To Consumers
Competitive Landscape
Unilever Continues To Dominate Laundry Care
Premium Segment Continues To Develop
Home Grown and Regional Brands Challenging Large Players
Category Indicators
Table 33 Household Possession of Washing Machines 2012-2017
Category Data
Table 34 Sales of Laundry Care by Category: Value 2012-2017
Table 35 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 36 Sales of Laundry Aids by Category: Value 2012-2017
Table 37 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 38 Sales of Laundry Detergents by Category: Value 2012-2017
Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 42 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 43 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 44 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 45 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 46 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 47 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Shoe Polish Remains Largest Polishes Category
Demand Impacted by Shift Away From Formal Shoes
Preference for Inexpensive and Easily Replaceable Products
Competitive Landscape
Reckitt Benckiser Continues To Dominate Sales
International Brands Continue To Lead the Way
Limited Innovation in Response To Sluggish Sales
Category Data
Table 48 Sales of Polishes by Category: Value 2012-2017
Table 49 Sales of Polishes by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Polishes: % Value 2013-2017
Table 51 LBN Brand Shares of Polishes: % Value 2014-2017
Table 52 Forecast Sales of Polishes by Category: Value 2017-2022
Table 53 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Hygiene Awareness Boosts Demand
Rising Demand for Surface Specific Products
Demand for Convenience Directing Packaging and Closure Innovation
Competitive Landscape
Marketing and Advertising Spreads Hygiene Awareness
Area Continues To Be Led by International Manufacturers
Reckitt Benckiser Continues To Dominate Surface Care Sales
Category Data
Table 54 Sales of Surface Care by Category: Value 2012-2017
Table 55 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Surface Care: % Value 2013-2017
Table 57 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 58 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 59 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Government's Swachh Bharat Abhiyan Initiative Boosts Demand for Toilet Care
Companies Investing Heavily in Spreading Hygiene Awareness
Toilet Liquids Remains Most Popular Toilet Care Product
Competitive Landscape
Reckitt Benckiser Continues To Dominate Toilet Care Sales
Focus on Internet Retailing and Social Media To Attract Consumers
International Brands Remain Leading Players in Toilet Care
Category Data
Table 60 Sales of Toilet Care by Category: Value 2012-2017
Table 61 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 63 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 64 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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