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Home Care in Hong Kong, China

Home Care in Hong Kong, China

Although Hong Kong is a small island territory, it contains over seven million people with more than 2,500,000 domestic households and has continued to be one of the most densely populated metropolises in the world for decades. Various types of cleaners and cleaning aids are essential to modern life; the metropolis' large population has laid a solid foundation for a strong home care market. On top of this, the population expanded throughout the review period; hence, this sustained steadily risin...

Euromonitor International's Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN HONG KONG, CHINA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Continues To Record Current Value Growth in 2017
Convenience Is King
Bricks-and-mortar Stores Triumph Over E-commerce
the Competitive Landscape Is Static
Reaching Market Maturity
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Posts A Small Decline in 2017
Spray/aerosol and Car Air Fresheners Record Growth in 2017
Oil Essences Supported by the Wellness Trend
Competitive Landscape
International Brands Dominate Over Local Brands
Disinfection Is Important, As Well As Fragrances
Air Care Moving Towards A Dynamic Future
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Is the All-time Germ Killer
Insignificant Product Improvement in the Mature Category of Bleach
Fear of Health Threats Sustains Demand
Competitive Landscape
Keen Competition Between the Top Two Players
International Brands Dominate
Private Label on the Decline
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Value-added Features Drive Growth Within A Mature Category
Automatic Dishwashing Is Still Niche
Dishwashing Set To Record Slow Growth
Competitive Landscape
Lam Soon (hk) Continues To Lead Dishwashing
Activity From Tesco
Green Mentality Still Rather Weak in Hong Kong
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Stay on Upward Trend
Pet Ownership Drives Growth of Other Home Insecticides
Marginal Decline in Performance Anticipated
Competitive Landscape
International Players Continue To Lead
Private Label Still Insignificant Despite A Growing Presence
Variety of Products To Widen
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Continue To Rise, Despite Category Maturity, With A Focus on Concentrated Products
Decline for Standard Powder Detergents
Changing Laundry Habits Limit the Prospects for Laundry Care
Competitive Landscape
Static Company Shares Within Laundry Care
Small Brands Striving for Expansion
Green Products Remain Niche
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Staying on the Downward Trend
Shrinking Flat Sizes Continue To Drive Sales Declines for Floor and Furniture Polish
Demand for Shoe Polish Also Falls
Competitive Landscape
SC Johnson's Stronghold in Polishes Unchallenged
Polishes Remains A Small Category Within Home Care
Low Presence for Private Label
Category Data
Table 54 Sales of Polishes by Category: Value 2012-2017
Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Polishes: % Value 2013-2017
Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Multi-purpose Cleaners Drives Growth of Surface Care
Speciality Cleaners Decline in Popularity Among Hong Kong Consumers
Too Busy for Housework
Competitive Landscape
the Stronghold of International Players
Private Label Is Struggling
the Green Cleaning Trend Is Yet To Arrive
Category Data
Table 60 Sales of Surface Care by Category: Value 2012-2017
Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
Table 66 NBO Company Shares of Surface Care: % Value 2013-2017
Table 67 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 70 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Weak Performance by Toilet Care in 2017
Toilet Liquids/foam Remains the Biggest Category Within Toilet Care
Demand for In-cistern Devices Reduces
Competitive Landscape
SC Johnson (hk) Continues To Dominate Toilet Care
Standard Brands Still Outperform Private Label
the Challenge of Convenience-led Consumers
Category Data
Table 72 Sales of Toilet Care by Category: Value 2012-2017
Table 73 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 75 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 76 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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