Home Care in Germany

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Home Care in Germany

In 2019, home care in Germany recovered from the stagnation seen in 2018 and registered positive current value growth. Growth in 2019 came from the evolving cleaning habits of consumers, mainly driven by their increasingly hectic and busy lifestyles that led to the greater appeal of convenient, time- and space-saving products. Liquid tablet detergents, laundry aids (especially scent booster products and colour catchers) and kitchen cleaners continued to perform well in 2019 driven by increasing...

Euromonitor International's Home Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in Germany
Euromonitor International
February 2020
Slow recovery in 2019: Innovation and efficiency are the main growth drivers
Cleaning is no longer a hassle: Germans enjoy their cleaning chores
Henkel AG & Co KGaA leads and grows stronger in 2019
Home care is becoming more natural and eco-friendlier
Forecast period performance of home care will remain limited
Table 1 Households 2014-2019
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10

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