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Home Care in Georgia

Home Care in Georgia

In 2017, home care in Georgia continued to record significant current value growth. Several factors contributed to such a performance, the major contributors being the improving economy and changing consumer habits. The latter was supported by the retailing structure changing its shape throughout the review period, and this is set to continue over the forecast period. Consumers are becoming more confident in terms of experimenting with new products, with some categories that are evolving from a...

Euromonitor International's Home Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN GEORGIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care in Georgia Continues To See A Positive Performance
Devaluation of Local Currency Continues Affecting Some Areas of Home Care
Marginal Changes in Share Structure, But Procter & Gamble and Henkel AG & Co Remain Distinct Leaders
Traditional Grocery Retailing Loses Out Within Home Care Distribution
Positive Performance by Home Care Is Expected To Continue Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Distribution of Home Care by Format: % Value 2012-2017
Table 7 Distribution of Home Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Home Care by Category: Value 2017-2022
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
With Stabilising Growth of the Car-owning Population, Car Air Fresheners Is Expected To Expand More Slowly Compared To the Review Period
Expansion of Modern Grocery Retailers Is Supporting the Development of Emerging Areas of Air Care
the Structure of Air Care Products Is Expected To Face A Change by the End of the Forecast Period
Competitive Landscape
SC Johnson & Son Leads Air Care in 2017
Small Companies Are Expected To Increase Their Value Shares Over the Forecast Period
Distinct Leaders Are Present Only in Spray/aerosol Air Fresheners, While the Rest Remain Strongly Fragmented
Category Data
Table 10 Sales of Air Care by Category: Value 2012-2017
Table 11 Sales of Air Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Air Care: % Value 2013-2017
Table 13 LBN Brand Shares of Air Care: % Value 2014-2017
Table 14 Forecast Sales of Air Care by Category: Value 2017-2022
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Records High Current Value Growth Despite the Category's Maturity
Increasing Number of Tourists Is Expected To Support Volume Growth of Bleach
Obstacles To Higher Growth Exist
Competitive Landscape
One-brand Rule Continues in Bleach in 2017
Minor Players Are Mainly Present in Traditional Retailing Channels
No Changes in the Share Structure of Bleach Are Expected
Category Data
Table 16 Sales of Bleach: Value 2012-2017
Table 17 Sales of Bleach: % Value Growth 2012-2017
Table 18 NBO Company Shares of Bleach: % Value 2013-2017
Table 19 LBN Brand Shares of Bleach: % Value 2014-2017
Table 20 Forecast Sales of Bleach: Value 2017-2022
Table 21 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Probable Growth in the Number of Dishwashing Machines Is Expected To Support the Expansion of Automatic Dishwashing
Hand Dishwashing's Value Share of Overall Dishwashing Is Predicted To Drop Only A Little Over the Forecast Period
Independent Small Grocers To Lose Share Quickly
Competitive Landscape
Procter & Gamble Co Continues To Be the Clear Leader of Dishwashing in 2017
Werner & Mertz Is the Most Dynamic Company Within Dishwashing
Private Label Starts To Appear Within Dishwashing
Category Indicators
Table 22 Household Possession of Dishwashers 2012-2017
Category Data
Table 23 Sales of Dishwashing by Category: Value 2012-2017
Table 24 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 26 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 27 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Number of Tourists Is Expected To Support Growth of Home Insecticides
Growing Awareness Will Further Support Growth of Home Insecticides
Many Consumers Prioritise Electric Insecticides
Competitive Landscape
Few Players With Significant Shares Are Present in Home Insecticides
Spray/aerosol Format Dominates in 2017
Share Structure of Home Insecticides Is Expected To Change
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2012-2017
Table 30 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 32 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 33 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Change Expected in Distribution Channels
Restructured Distribution Is Predicted To Bring About A More Consolidated Laundry Care Category
Average Unit Price Is Expected To Drop
Competitive Landscape
No Threat To the Leadership of Procter & Gamble
No Movement in Local Production
Changes in Shares Are Expected As A Result of Growth of Underdeveloped Areas
Category Indicators
Table 35 Household Possession of Washing Machines 2012-2017
Category Data
Table 36 Sales of Laundry Care by Category: Value 2012-2017
Table 37 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 38 Sales of Laundry Aids by Category: Value 2012-2017
Table 39 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 40 Sales of Laundry Detergents by Category: Value 2012-2017
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 43 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 44 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 45 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 46 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 48 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes in Georgia Is Expected To Record Low Growth Over the Forecast Period, But This Is Mainly Due To Expected Unit Price Growth
Regardless of Category Maturity, There Is Still A Minor Area of Polishes That Is Expected To Develop
Distribution of Polishes Is Gradually Changing
Competitive Landscape
Polishes Is Dominated by Imports
Pronto From SC Johnson & Son Strengthens Its Leadership in 2017
Stable Company Shares Over the Review Period, But Changes Are Possible Over the Forecast Period
Category Data
Table 50 Sales of Polishes by Category: Value 2012-2017
Table 51 Sales of Polishes by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Polishes: % Value 2013-2017
Table 53 LBN Brand Shares of Polishes: % Value 2014-2017
Table 54 Forecast Sales of Polishes by Category: Value 2017-2022
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Awareness of Surface Care Products Is Predicted To Support Steady Growth of the Overall Category During the Forecast Period
Gradual Change in Distribution Is Evolving
Strong Currency Fluctuations Are Not Expected To Affect Value Sales of Surface Care Products
Competitive Landscape
Unilever Group Stands Its Ground in 2017
SC Johnson & Son Ranks Second in 2017 Thanks To A Wide Portfolio
Third-ranked Player Shows Strong Growth
Category Data
Table 56 Sales of Surface Care by Category: Value 2012-2017
Table 57 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Surface Care: % Value 2013-2017
Table 61 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 62 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Modern Grocery Retailers Gradually Increases the Awareness of Various Toilet Care Products
Unit Prices Set To Decline
the Split Between Rural and Urban Areas in Terms of Toilet Care Products Is Expected To Continue Over the Forecast Period
Competitive Landscape
SC Johnson & Son Leads Toilet Care and Increases Its Value Share in 2017
Procter & Gamble Ranks Second Thanks To Lower Prices
Private Label Starts To Appear
Category Data
Table 64 Sales of Toilet Care by Category: Value 2012-2017
Table 65 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 67 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 68 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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