Home Care in France


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Home Care in France

Home care continued to suffer from marginally declining demand due to maturity and the rising health and wellness trend. The latter is being strongly driven by environmentally-aware consumers in France who are concerned about the potentially toxic substances found in many standard home care products, and are therefore searching for ecological brands which are practical, efficient and affordable. Consistent media attention regarding the harm that can be caused by coming into regular contact with...

Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in France
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Waning demand for home care in line with concerns amongst environmentally-aware consumers over the use of harmful substances
Home-made recipes and green brands gain momentum due to the use of natural ingredients
Away from leading global players, local origins and ecological brands continue to gain in popularity
Refillable options address sustainability and environmental issues relating to packaging
Improving performance for home care driven by innovation and ecological development
MARKET INDICATORS
Table 1 Households 2014-2019
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Ongoing decline for most air care products due to consumer concerns over perceived harmful substances
Car air fresheners’ ongoing positive performance set to notably slow as high average unit price is set to continue growing over forecast period
Smaller players aim to add dynamism to mature candle air fresheners through premiumisation
COMPETITIVE LANDSCAPE
Reckitt Benckiser retains leadership but continues to struggle with declining value sales, while local candle air freshener brands perform more positively
Ecological brands slow to enter air care but consumer interest in more environmentally-friendly products could encourage greater development
Innovative launch by Air Wick may struggle to find favour with French consumers
CATEGORY DATA
Table 11 Sales of Air Care by Category: Value 2014-2019
Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 14 NBO Company Shares of Air Care: % Value 2015-2019
Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Health and environmental concerns amongst consumers continue to negatively impact demand for bleach
Ecological surface care brands containing natural ingredients offer alternative disinfecting and cleaning solutions to bleach
Online bloggers promote use of natural ingredients in the home
COMPETITIVE LANDSCAPE
Colgate-Palmolive retains dominance with many major producers lacking interest in the low-value category
Eau Écarlate continues to record strong growth with more acceptable alternative to chlorine-based bleach
Developments in home care disinfectants offer effective alternative solutions to bleach
CATEGORY DATA
Table 18 Sales of Bleach: Value 2014-2019
Table 19 Sales of Bleach: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bleach: % Value 2015-2019
Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
Table 22 Forecast Sales of Bleach: Value 2019-2024
Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Automatic dishwashing will continue to drive category forward in value terms
Demand for greater convenience and multi-functionality drives growth of all-in-one automatic dishwashing tablets
Ecological products offer chance for hand dishwashing to improve its performance over the forecast period
COMPETITIVE LANDSCAPE
Sun looks to further expand its portfolio due to growing pressure from green products
Strongest performances from ecological brands
Higher fragmentation within hand dishwashing enables smaller brands to enter
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2014-2019
Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Slowing demand following implementation of new law related to sale of home insecticides containing toxic substances
New law presents opportunity to develop ecological home insecticides
The French population’s propensity for preparing their own natural home care solutions has also penetrated home insecticides
COMPETITIVE LANDSCAPE
SC Johnson retains dominance due wide product portfolio
Dynamic growth still possible for smaller competitors
Pressure on major players to develop in more ecological products in order to compensate for slowing demand of chemical-based home insecticides
CATEGORY DATA
Table 31 Sales of Home Insecticides by Category: Value 2014-2019
Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Concentrated liquid detergents will drive category forward as powder format continues to decline in popularity
Strong performance for liquid tablet detergents, offering greater convenience and multi-functionality
Ecological laundry care continues to find favour with environmentally-aware consumers, offering producers further room for expansion
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens leadership of consolidated competitive landscape
Novamex capitalises on the popularity of its green portfolio to gain further share
Local start-up launches new ecological laundry care brand
CATEGORY INDICATORS
Table 38 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 39 Sales of Laundry Care by Category: Value 2014-2019
Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 41 Sales of Laundry Aids by Category: Value 2014-2019
Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 46 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 47 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 48 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 49 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 50 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 52 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Changing consumer habits and lifestyles reduces need to regularly use polishes
Athleisure trend and more casual environment in the workplace leads to reduced demand for shoe polish
Floor and furniture polish set to record marginal recovery due to changing interior trends
COMPETITIVE LANDSCAPE
Swania strengthens leadership of polishes with established product portfolio
Further share gain for French-based brand Starwax
Solid presence for private label as retailers attract consumers with affordable pricing and sophisticated packaging
CATEGORY DATA
Table 54 Sales of Polishes by Category: Value 2014-2019
Table 55 Sales of Polishes by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Polishes: % Value 2015-2019
Table 57 LBN Brand Shares of Polishes: % Value 2016-2019
Table 58 Forecast Sales of Polishes by Category: Value 2019-2024
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Smaller categories are helping to inject some much needed dynamism into mature surface care
Both major and smaller players expand product portfolios with ecological surface care solutions to address demand from environmentally-aware consumers
Despite convenience factor, demand for all purpose cleaning wipes to notably slow down over forecast period
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens leadership of surface care with expansive product portfolio
Ecological brands continue to record strongest performances as they gain greater shelf space and visibility
Ecological brands can adapt to different categories and markets
CATEGORY DATA
Table 60 Sales of Surface Care by Category: Value 2014-2019
Table 61 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Surface Care: % Value 2015-2019
Table 65 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 68 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Toilet care continues to mature with French consumers increasingly using natural ingredients to prepare home-made disinfecting solutions
Rim blocks to remain only positive performer over the forecast period, due to convenience, while greater competition leads to unit price decline
Ecological offer likely to further develop over forecast period
COMPETITIVE LANDSCAPE
Reckitt Benckiser consolidates leadership with wide product portfolio and innovation within rim blocks
Ecological brands not as developed within toilet care due to limited presence in rim blocks
Henkel continues to perform well with fragrance innovation but intends to expand its presence through green products
CATEGORY DATA
Table 70 Sales of Toilet Care by Category: Value 2014-2019
Table 71 Sales of Toilet Care by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Toilet Care: % Value 2015-2019
Table 73 LBN Brand Shares of Toilet Care: % Value 2016-2019
Table 74 Forecast Sales of Toilet Care by Category: Value 2019-2024
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

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