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Home Care in France

Home Care in France

2017 was another challenging year for home care in France, with value sales continuing to shrink from 2016. Year-round rebates and discount schemes were highly detrimental to value sales of key home care categories, thereby causing deflationary pressures resulting in value erosion. Efforts made by some manufacturers in their attempts to inject premiumisation into diverse product lines was not enough to offset the intense promotional spree across the broader base and especially on major categorie...

Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN FRANCE
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Value Sales Continue To Suffer From Overpromotion and Changing Trends
Green Trends and Premiumisation Mitigate Value Erosion
Henkel Widens Its Share Value and Retains Overall Leadership
Innovative Packaging As A Differential Advantage for Value Creation
Both Value and Volume Set To Decline Over Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Cautious Consumers Result in Declining Demand for Conventional Air Care
A Rising Trend Towards Natural Air Care
Upward Pricing Evolution
Competitive Landscape
Air Wick, Brise and Febreze Dominate Sales Value in 2017
Local Players Gain Some Momentum Due To Specific Positioning
Yankee Candle Co, the Fastest Growing Player in 2017 Within Candle Air Fresheners
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Negative Image To Persist
Manufacturers Set To Gradually Integrate Alternatives
Competitive Landscape
Colgate-Palmolive Retains Leadership Amid Structural Decline
Other Players Move Away From Bleach
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Promotional Upsurge Continues To Hamper Value Sales
Increasing Penetration of Dishwashers Favours Automatic Products
Ecological Products on the Ascent
Competitive Landscape
Unilever Retains Leadership
Emerging Green Brands Gain Ground on Conventional Players
Fastest Growth for Maison Verte
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Legislative Changes Set To Negatively Impact Category
Tighter Certification and Approval To Result in Further Specialisation and Mergers
Organic and Bio-control Alternatives Set To Proliferate
Competitive Landscape
Three Leading Brands for SC Johnson
Green Alternatives Gaining Momentum in Ant Control
Henkel To Potentially Invest Further Within Home Insecticides
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Upcoming New Guidelines for Concentration of Detergents
Evolving Products and Consumer Trends Mean Decline for Laundry Aids
Players Expecting Updates on Aspects of Clp, Ecology and Safety
Competitive Landscape
Henkel Closes the Gap, Helped by Innovative New Products
Green Brands Progress the Fastest
Private Label Slowly Ousted
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes Loses Momentum Due To Evolving Lifestyles
Shoe Polish Players Attempt To Mitigate Further Decline Via Innovations
Floor and Furniture Polish Set To Fare Better Over the Forecast Period
Competitive Landscape
Swania Sas Retains Leadership of Polishes in 2017
SC Johnson Loses Ground, While Domestic Players Fare Better
Private Label Suffers From Poor Image
Category Data
Table 55 Sales of Polishes by Category: Value 2012-2017
Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Polishes: % Value 2013-2017
Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Upwards Trend for Traditional Ingredients and Promotions
Innovation To Sustain Growth
Boom for Sanitising Product Traits
Competitive Landscape
Leading Players Lose Share As Green Brands Gain Ground
Swania Skyrockets Into the Top 20 Players
Emergence of Floor Cleaning Systems Manufacturers
Category Data
Table 61 Sales of Surface Care by Category: Value 2012-2017
Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Innovation To Sustain Value Progression Overall
in Contrast, Toilet Liquids Suffer From Price Erosion
Packaging As A Selling Point and Value Generator
Competitive Landscape
Harpic Retains Leadership Amidst Competition
Private Label Resists Offensive From Branded Players
Category Data
Table 71 Sales of Toilet Care by Category: Value 2012-2017
Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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