Home Care in the Czech Republic


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Home Care in the Czech Republic

Home care in the Czech Republic continued to register moderate retail current value growth in 2019, with a performance similar to that seen in the previous year. Although volume sales continued to decline, it was at a slower pace than seen in 2018. Value growth was driven by rising demand for good-quality and more sophisticated products which are convenient to use and offer added-value to the consumer. This demand was fuelled by the premiumisation trend, which in turn was supported by the strong...

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in the Czech Republic
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Demand for more sophisticated and convenient products drives growth
Premiumisation and rising environmental consciousness are strong trends
Multinationals dominate, but eco brands see the strongest performances
New product developments follow the premiumisation and eco trends
Stronger growth predicted for home care over the forecast period
MARKET INDICATORS
Table 1 Households 2014-2019
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 7 Distribution of Home Care by Format: % Value 2014-2019
Table 8 Distribution of Home Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Air care sales driven by rising disposable incomes and the premiumisation trend
Modern and more natural types of air care products in demand
Health concerns are a potential threat to growth
COMPETITIVE LANDSCAPE
Air care continues to be led by two strong multinationals
Innovation and marketing support needed to attract consumers
Premiumisation and promotion will be a challenge for private label
CATEGORY DATA
Table 11 Sales of Air Care by Category: Value 2014-2019
Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 14 NBO Company Shares of Air Care: % Value 2015-2019
Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Bleach suffers falling consumer demand due to competition from other categories
The decline in bleach is set to continue
Laundry bleach prevails in the Czech market
COMPETITIVE LANDSCAPE
Unilever remains dominant thanks to its local brand Savo Perex
Domestic producers remain relatively successful in bleach
Penetration of private label remains weak
CATEGORY DATA
Table 18 Sales of Bleach: Value 2014-2019
Table 19 Sales of Bleach: % Value Growth 2014-2019
Table 20 NBO Company Shares of Bleach: % Value 2015-2019
Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
Table 22 Forecast Sales of Bleach: Value 2019-2024
Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Shift from hand to automatic dishwashing continues
Automatic dishwashing tablets remains the main driver of growth
Consumers move towards premium and eco-friendly products
COMPETITIVE LANDSCAPE
Multinationals maintain their lead thanks to widespread distribution
Eco brands gain ground
Private label growth limited by premiumisation and frequent price discounts
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2014-2019
Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Growth in home insecticides slower than in the long hot summer of 2018
Electric insecticides takes share from spray/aerosol insecticides
Health concerns could threaten growth
COMPETITIVE LANDSCAPE
SC Johnson continues to dominate with two strong brands
Strong potential for eco-friendly products
Private label remains weak but sees growth in home insecticides
CATEGORY DATA
Table 31 Sales of Home Insecticides by Category: Value 2014-2019
Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Weak growth due to value decline for laundry detergents
Premiumisation due to consumer demand for modern formats of laundry detergents
Laundry aids sees the best performance thanks to strong growth for scent boosters
COMPETITIVE LANDSCAPE
Henkel maintains its lead but is challenged by new launches
Unilever continues to gain share through new launches
Private label value share sees only slow growth due to premiumisation
CATEGORY INDICATORS
Table 38 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 39 Sales of Laundry Care by Category: Value 2014-2019
Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 41 Sales of Laundry Aids by Category: Value 2014-2019
Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 46 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 47 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 48 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 49 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 51 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Polishes is a small category and records modest growth
Growing interest in modern surfaces set to support sales of polishes
Shoe polish remains the largest category
COMPETITIVE LANDSCAPE
SC Johnson remains the leading player and sees a rising value share
Domestic players maintain a relatively strong presence
Share of private label falls due to competition from brands
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2014-2019
Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Polishes: % Value 2015-2019
Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Demand for sophisticated and premium products drives value growth
Other impregnated wipes sees the strongest growth, although from a low base
Task-specific products rise in popularity, but multi-surface cleaners are more popular
COMPETITIVE LANDSCAPE
Surface care led by Unilever due to constant innovation
Eco-friendly brands have strong potential
Private label has room for growth
CATEGORY DATA
Table 59 Sales of Surface Care by Category: Value 2014-2019
Table 60 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Surface Care: % Value 2015-2019
Table 64 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 67 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

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