Home Care in the Czech Republic
Home care in the Czech Republic continued to register moderate retail current value growth in 2019, with a performance similar to that seen in the previous year. Although volume sales continued to decline, it was at a slower pace than seen in 2018. Value growth was driven by rising demand for good-quality and more sophisticated products which are convenient to use and offer added-value to the consumer. This demand was fuelled by the premiumisation trend, which in turn was supported by the strong...
Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Home Care in the Czech Republic
- Euromonitor International
- February 2020
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- Demand for more sophisticated and convenient products drives growth
- Premiumisation and rising environmental consciousness are strong trends
- Multinationals dominate, but eco brands see the strongest performances
- New product developments follow the premiumisation and eco trends
- Stronger growth predicted for home care over the forecast period
- MARKET INDICATORS
- Table 1 Households 2014-2019
- MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2014-2019
- Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
- Table 4 NBO Company Shares of Home Care: % Value 2015-2019
- Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
- Table 7 Distribution of Home Care by Format: % Value 2014-2019
- Table 8 Distribution of Home Care by Format and Category: % Value 2019
- Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
- SOURCES
- Summary 1 Research Sources
- HEADLINES
- PROSPECTS
- Air care sales driven by rising disposable incomes and the premiumisation trend
- Modern and more natural types of air care products in demand
- Health concerns are a potential threat to growth
- COMPETITIVE LANDSCAPE
- Air care continues to be led by two strong multinationals
- Innovation and marketing support needed to attract consumers
- Premiumisation and promotion will be a challenge for private label
- CATEGORY DATA
- Table 11 Sales of Air Care by Category: Value 2014-2019
- Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
- Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
- Table 14 NBO Company Shares of Air Care: % Value 2015-2019
- Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
- Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
- Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Bleach suffers falling consumer demand due to competition from other categories
- The decline in bleach is set to continue
- Laundry bleach prevails in the Czech market
- COMPETITIVE LANDSCAPE
- Unilever remains dominant thanks to its local brand Savo Perex
- Domestic producers remain relatively successful in bleach
- Penetration of private label remains weak
- CATEGORY DATA
- Table 18 Sales of Bleach: Value 2014-2019
- Table 19 Sales of Bleach: % Value Growth 2014-2019
- Table 20 NBO Company Shares of Bleach: % Value 2015-2019
- Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
- Table 22 Forecast Sales of Bleach: Value 2019-2024
- Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Shift from hand to automatic dishwashing continues
- Automatic dishwashing tablets remains the main driver of growth
- Consumers move towards premium and eco-friendly products
- COMPETITIVE LANDSCAPE
- Multinationals maintain their lead thanks to widespread distribution
- Eco brands gain ground
- Private label growth limited by premiumisation and frequent price discounts
- CATEGORY INDICATORS
- Table 24 Household Possession of Dishwashers 2014-2019
- CATEGORY DATA
- Table 25 Sales of Dishwashing by Category: Value 2014-2019
- Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
- Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
- Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
- Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
- Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Growth in home insecticides slower than in the long hot summer of 2018
- Electric insecticides takes share from spray/aerosol insecticides
- Health concerns could threaten growth
- COMPETITIVE LANDSCAPE
- SC Johnson continues to dominate with two strong brands
- Strong potential for eco-friendly products
- Private label remains weak but sees growth in home insecticides
- CATEGORY DATA
- Table 31 Sales of Home Insecticides by Category: Value 2014-2019
- Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
- Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
- Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
- Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
- Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
- Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Weak growth due to value decline for laundry detergents
- Premiumisation due to consumer demand for modern formats of laundry detergents
- Laundry aids sees the best performance thanks to strong growth for scent boosters
- COMPETITIVE LANDSCAPE
- Henkel maintains its lead but is challenged by new launches
- Unilever continues to gain share through new launches
- Private label value share sees only slow growth due to premiumisation
- CATEGORY INDICATORS
- Table 38 Household Possession of Washing Machines 2014-2019
- CATEGORY DATA
- Table 39 Sales of Laundry Care by Category: Value 2014-2019
- Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
- Table 41 Sales of Laundry Aids by Category: Value 2014-2019
- Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
- Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
- Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
- Table 45 NBO Company Shares of Laundry Care: % Value 2015-2019
- Table 46 LBN Brand Shares of Laundry Care: % Value 2016-2019
- Table 47 NBO Company Shares of Laundry Aids: % Value 2015-2019
- Table 48 LBN Brand Shares of Laundry Aids: % Value 2016-2019
- Table 49 NBO Company Shares of Laundry Detergents: % Value 2015-2019
- Table 50 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
- Table 51 Forecast Sales of Laundry Care by Category: Value 2019-2024
- Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Polishes is a small category and records modest growth
- Growing interest in modern surfaces set to support sales of polishes
- Shoe polish remains the largest category
- COMPETITIVE LANDSCAPE
- SC Johnson remains the leading player and sees a rising value share
- Domestic players maintain a relatively strong presence
- Share of private label falls due to competition from brands
- CATEGORY DATA
- Table 53 Sales of Polishes by Category: Value 2014-2019
- Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
- Table 55 NBO Company Shares of Polishes: % Value 2015-2019
- Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
- Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
- Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Demand for sophisticated and premium products drives value growth
- Other impregnated wipes sees the strongest growth, although from a low base
- Task-specific products rise in popularity, but multi-surface cleaners are more popular
- COMPETITIVE LANDSCAPE
- Surface care led by Unilever due to constant innovation
- Eco-friendly brands have strong potential
- Private label has room for growth
- CATEGORY DATA
- Table 59 Sales of Surface Care by Category: Value 2014-2019
- Table 60 Sales of Surface Care by Category: % Value Growth 2014-2019
- Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
- Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
- Table 63 NBO Company Shares of Surface Care: % Value 2015-2019
- Table 64 LBN Brand Shares of Surface Care: % Value 2016-2019
- Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
- Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
- Table 67 Forecast Sales of Surface Care by Category: Value 2019-2024
- Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024