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Home Care in the Czech Republic

Home Care in the Czech Republic

Home care value sales in the Czech Republic grew in 2017, driven traditionally by dishwashing and laundry care and positively impacted by strengthening purchasing power and improving consumer education, which led to growing demand for premium products and brands which offer added value, such as more convenient use.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN THE CZECH REPUBLIC
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Benefits From Rising Premiumisation and Convenience
the Existence of Dual Product Quality in Europe Gains Attention
Innovative Brand Marketing Punches Through in 2017
Product Innovation Creates Interest and Boosts Home Care Sales
Home Care To Achieve Positive Growth
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers
Potential Threats
Marketing Activity
Competitive Landscape
Product Innovation Strengthens Slightly
Brand Marketing To Play An Increasingly Important Role
Multinationals Dominate Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Loses Consumer Interest in the Czech Republic
Single-purpose Products Reign Supreme
Laundry Bleaching With Specialised Products Preferred
Competitive Landscape
Traditional Bleach Brands Move To More Popular Categories
Private Label Expected To Gain Share
Little Innovation Or Marketing Activity Foreseen for Bleach
Category Data
Table 19 Sales of Bleach: Value 2012-2017
Table 20 Sales of Bleach: % Value Growth 2012-2017
Table 21 NBO Company Shares of Bleach: % Value 2013-2017
Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
Table 23 Forecast Sales of Bleach: Value 2017-2022
Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation and Automatic Dishwashing Tablets Drive Growth
Rising Environmental Consciousness Boosts Demand
Dishwashing Additives - A Major Growth Driver
Competitive Landscape
Value for Money and Product Labelling To Play An Increasingly Important Role
Price Promotions Remain Highly Popular
Innovation and Marketing Support Important for Gaining Share
Category Indicators
Table 25 Household Possession of Dishwashers 2012-2017
Category Data
Table 26 Sales of Dishwashing by Category: Value 2012-2017
Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Insecticides Made at Home Hamper More Significant Growth
Repellents Gain Popularity
Eco-friendly Products Remain Very Limited
Competitive Landscape
Competition Remains Intensive
More Sophisticated Marketing Activities Help Drive Sales
Online Shopping Becoming More Popular
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2012-2017
Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Premiumisation and Economic Development Positively Impact Sales
Eco-friendly Products Successfully Build Consumer Base
Other Laundry Aids Grows Fastest
Competitive Landscape
Intensive Price Promotions
Important Role of Product Innovation
Expectations
Category Indicators
Table 39 Household Possession of Washing Machines 2012-2017
Category Data
Table 40 Sales of Laundry Care by Category: Value 2012-2017
Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Aids by Category: Value 2012-2017
Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Improving Economic Situation Positively Impacts Polishes
Skin Care Products Compete With Shoe Polish
Eco-friendly Products Remain Insignificant
Competitive Landscape
Price Discounts Remain Popular
Private Label Products Are Increasingly Successful Within Shoe Polish
Stronger Marketing Support To Positively Impact Growth
Category Data
Table 55 Sales of Polishes by Category: Value 2012-2017
Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Polishes: % Value 2013-2017
Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Specific Surface Care Products
Increasing Household Numbers Boost Demand
Consumers Expected To Increasingly Opt for Premium Products
Competitive Landscape
Product Labelling and Sophisticated Marketing Support To Play An Important Role
Price Promotions To Become Less Significant
Local Players Hold A Notable Position Despite Strong Multinational Competition
Category Data
Table 61 Sales of Surface Care by Category: Value 2012-2017
Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
Table 67 NBO Company Shares of Surface Care: % Value 2013-2017
Table 68 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 71 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Improving Economic Situation Provides Good Growth Opportunity for Toilet Care
Eco-friendly Brands See Rising Consumer Interest
Manufacturers To Focus on Faster-growing Segments of Toilet Care
Competitive Landscape
Intensive Price Promotions and Discounts Characterise Toilet Care
Local Manufacturers Under Pressure
Private Label Products Remain Relevant in 2017
Category Data
Table 73 Sales of Toilet Care by Category: Value 2012-2017
Table 74 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 76 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 77 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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