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Home Care in Costa Rica

Home Care in Costa Rica

As local buyers continued to adopt more rational purchasing habits, based on their consideration of additional performance features and value for money, further polarisation in the offer was seen in most home care categories. In this scenario, leading regional and global players continued to rely on the development of added-value proposals such as liquid laundry detergents and more specialised surface care products, capable of meeting the evolving needs of local buyers, who were adopting modern...

Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN COSTA RICA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations
Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions
Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies
Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals
Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 Distribution of Home Care by Format: % Value 2012-2017
Table 5 Distribution of Home Care by Format and Category: % Value 2017
Table 6 Forecast Sales of Home Care by Category: Value 2017-2022
Table 7 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Natural Fragrance Claims Increase During 2017
More Convenient and Automatic Dispensing Formats Are Launched
Essential Oils and All-natural Claims Set To Find Good Development Opportunities
Competitive Landscape
Major Global Players Continue To Dominate Air Care
Further Innovation Is Expected To Set the Pace Over the Coming Five Years
More Affordable Proposals Expected
Category Data
Table 8 Sales of Air Care by Category: Value 2012-2017
Table 9 Sales of Air Care by Category: % Value Growth 2012-2017
Table 10 Forecast Sales of Air Care by Category: Value 2017-2022
Table 11 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
More Appealing Fragrance Options and Functionality Claims Lead To Additional Development Opportunities
Affordable, Added-value Alternatives Are Anticipated To Keep Gaining Relevance
Competitive Landscape
Recognised Global and Local Brands Continue To Benefit From Top-of-mind Awareness and Broad Availability
Global Flagship Brands Battle on Several Fronts
Consolidated Brands Should Continue To Capture Local Buyers' Attention, Based on Innovation and Multiple Performance Claims
Category Data
Table 12 Sales of Bleach: Value 2012-2017
Table 13 Sales of Bleach: % Value Growth 2012-2017
Table 14 Forecast Sales of Bleach: Value 2017-2022
Table 15 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Performance Claims and New Fragrance Combinations Gain Relevance in Dishwashing
Hand Dishwashing Formats Continue To Dominate
Automatic Dishwashing Has Development Opportunities in the Coming Years
Competitive Landscape
Major Regional Brands Continue To Benefit From Economies of Scale and Top-of-mind Brand Awareness
Product Developments Boost Sales
Development Opportunities Remain Associated With Higher-end and Environmental Proposals
Category Indicators
Table 16 Household Possession of Dishwashers 2012-2017
Category Data
Table 17 Sales of Dishwashing by Category: Value 2012-2017
Table 18 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 20 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Changing Weather Patterns Affect Sales
Product Specialisation and Multiple Performance Claims Continue To Drive Sales of Home Insecticides in Costa Rica
Safer, More Natural Yet Still Effective Insecticides Are Set To Continue To Gain Momentum
Competitive Landscape
A Major International Player Continues To Dominate Home Insecticides
the Role of Other Players
Product Polarisation Should Gain Momentum, With Specialised Added-value Alternatives and Private Label Development
Category Data
Table 21 Sales of Home Insecticides by Category: Value 2012-2017
Table 22 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 23 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 24 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Affordable Proposals Continue To Increase the Demand for Generic Options
Polarisation of Demand Offers Additional Development Opportunities
Further Migration From Powder To Liquid Formats Is Anticipated To Impact Value Sales
Competitive Landscape
Traditional Local and International Competitors Continue To Lead...
...despite the Growing Popularity of Generic Imported Offers and Private Label
Innovative Added-value Proposals Are Expected To Lead in Terms of Performance
Category Indicators
Table 25 Household Possession of Washing Machines 2012-2017
Category Data
Table 26 Sales of Laundry Care by Category: Value 2012-2017
Table 27 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 28 Sales of Laundry Aids by Category: Value 2012-2017
Table 29 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 30 Sales of Laundry Detergents by Category: Value 2012-2017
Table 31 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 32 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 33 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Innovation Continues To Characterise Polishes, Which Remains Restricted by Population Growth and the Adoption of Convenient Surface Care Habits
More Versatile and Convenient All-in-one Cleaning and Polishing Products Are Expected To Drive Further Growth
Competitive Landscape
Major Global Manufacturers Continue To Lead Polishes, Benefiting From Top-of-mind Awareness and Availability
Additional Levels of Innovation and Multiple Performance Claims Will Continue Over the Coming Years
the Rise of Private Label
Category Data
Table 34 Sales of Polishes by Category: Value 2012-2017
Table 35 Sales of Polishes by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Polishes by Category: Value 2017-2022
Table 37 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Disinfecting Claims and Stronger and More Sophisticated Fragrance Blends
Added-value Alternatives Find Opportunities Amongst Local Millennial Buyers Interested in Their Personal and Environmental Wellbeing
Multipurpose Surface Care Products Will Lose Relevance To More Specific Surface Care Options
Competitive Landscape
Traditional Competitors Continue To Dominate Value Sales
Meanwhile, New Proposals Find Appealing Niche Opportunities To Develop Brand Awareness
the Private Label Offer Gains Momentum With Walmart's Aggressive Penetration Campaign Targeting Middle- and High-income Buyers
Category Data
Table 38 Sales of Surface Care by Category: Value 2012-2017
Table 39 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 40 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 42 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Continues To Increase the Usage Frequency of Added-value Toilet Care Products
Lower-priced Alternatives Still Dominate Toilet Care in Costa Rica
Improved Formulations With Multiple Functional Claims and Easier Application Will Continue To Gain Momentum
Competitive Landscape
Major International Players Remain Ahead in Value Sales
Local Generic Manufacturers Continue To Lead in Volume Terms
Brand Positioning, Line Extensions and Private Label Development Will Continue Driving the Competitive Environment
Category Data
Table 44 Sales of Toilet Care by Category: Value 2012-2017
Table 45 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 46 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 47 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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