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Home Care in China

Home Care in China

Home care recorded healthy growth in 2017 in China. Categories such as powder detergents, polishes and home insecticides endured some slowdown due to market maturity, but automatic dishwashing powders, liquid tablet detergents and concentrated liquid detergents recorded significant retail value growth due to their small base and the premiumisation trend. Despite continuous product functional upgrade and packaging improvement, manufacturers tend to drive sales by introducing products targeting a...

Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN CHINA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Sustained Growth in Home Care in China
Manufacturers and Consumers Show Rising Interest in Child-specific Products
Domestic Manufacturers Outperform International Ones
Manufacturers Introduce Laundry Care Products in Sheet Format
Product Maturity, Lack of Time Set To Depress Growth in Home Care Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Distribution of Home Care by Format: % Value 2012-2017
Table 7 Distribution of Home Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Home Care by Category: Value 2017-2022
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Witnesses Slower Current Value Growth in 2017
Rapid Growth of Private Cars in China Boosts Growth of Car Air Fresheners
Competitive Landscape
Shanghai Johnson Retains Its Lead in Air Care in 2017
International Manufacturers Surpass Domestic Companies To Take Most of the Value Share
Category Data
Table 10 Sales of Air Care by Category: Value 2012-2017
Table 11 Sales of Air Care by Category: % Value Growth 2012-2017
Table 12 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Availability of Surface-specific Cleaners and Home Care Disinfectants Dampens Demand for Bleach
Laundry Care Products Offering A Similar Function Lead To Slowdown in Bleach Sales
Consumers Tend To Abandon Bleach Due To Its Strong Smell
Competitive Landscape
Shanghai Hutchison Whitecat Maintains Its Lead in Bleach
Local Companies Dominate Bleach
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Hand Dishwashing Records Healthy Value Growth Due To Rise in Unit Price
Robust Volume Growth of Dishwashers Boosts Sales of Automatic Dishwashing Powder
Education To Attract Health-conscious Consumers To Dishwashers, Causing Possession Rate To Soar
Competitive Landscape
Guangzhou Liby Enterprise Group Maintains Leadership in Hand Dishwashing
Reckitt Benckiser China Is the Clear Leader in Automatic Dishwashing
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Insecticides Begins To Show A Downward Trend in 2017
Electric Insecticides Records the Strongest Value Growth in 2017
Competitive Landscape
Zhongshan Lanju Daily Use Products Maintains Its Lead in Home Insecticides
Guangzhou Liby Enterprise Group Records Strong Performance in Home Insecticides
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 33 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 34 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 35 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Growth in Laundry Care Is Supported by Migration From Powder Detergents To Liquid Detergents
Detergents in New Formats Still in Initial Stage of Development
Manufacturers Launch Products Targeting Specific Groups
Competitive Landscape
Guangzhou Liby Enterprise Group Continues To Lead Laundry Care
Guangzhou Blue Moon Suffers Decline in Laundry Care
Category Indicators
Table 37 Household Possession of Washing Machines 2012-2017
Category Data
Table 38 Sales of Laundry Care by Category: Value 2012-2017
Table 39 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 40 Sales of Laundry Aids by Category: Value 2012-2017
Table 41 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 42 Sales of Laundry Detergents by Category: Value 2012-2017
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 45 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 46 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 48 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 50 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Floor Polish and Furniture Polish Grow Moderately Due To Booming Real Estate Development
Shrinkage of Shoe Polish Seen As Inevitable Given Less Frequent Use of Leather Shoes
Competitive Landscape
Shanghai Johnson Holds Leading Value Share in 2017
International Manufacturers Surpass Domestic Companies To Lead in Polishes
Category Data
Table 52 Sales of Polishes by Category: Value 2012-2017
Table 53 Sales of Polishes by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Polishes: % Value 2013-2017
Table 55 LBN Brand Shares of Polishes: % Value 2014-2017
Table 56 Forecast Sales of Polishes by Category: Value 2017-2022
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Increasingly Value Hygiene and Convenience
Kitchen Cleaners, Home Care Disinfectants Account for Majority of Sales
Education Promotes Use of Task-specific Surface Products
Competitive Landscape
Shanghai Johnson Continues To Lead Surface Care in 2017
Company Finds Strength in E-commerce
Vewin Sees Highest Sales Growth in Surface Care
Category Data
Table 58 Sales of Surface Care by Category: Value 2012-2017
Table 59 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 66 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Care About Effectiveness and Hygiene of Toilet Care
In-cistern Devices Gain Increased Popularity Due To Their Product Characteristics As Well As Manufacturers' Promotions
Competitive Landscape
Shanghai Johnson Maintains Lead in Toilet Care in 2017
Domestic Manufacturers Catch Up From the Behind and Take Considerable Value Shares
Category Data
Table 68 Sales of Toilet Care by Category: Value 2012-2017
Table 69 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 71 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 72 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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