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Home Care in Canada

Publisher Euromonitor International
Published Apr 02, 2026
Length 131 Pages
SKU # EP21100079

Description

Home care in Canada demonstrated resilience in 2025, with low single-digit value growth driven by slowing inflation and lower interest rates, which boosted consumer spending. Median disposable income per household reached CAD95 thousand, and the urban population grew to 42 million, further supporting sales growth. The market is attractive due to increasing demand for sustainable and convenient products, with retail sales forecast to grow at a CAGR of 2% to CAD4.5 billion by 2030. To succeed, bra...

Euromonitor International's Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

131 Pages
Home Care in Canada
Euromonitor International
April 2026
List Of Contents And Tables
HOME CARE IN CANADA
Executive Summary
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Home Care
Industry Performance
Laundry Care Drives Sales with Eco-Friendly Innovations
CHART 2 Canadian Brand Tru Earth Launches Scent Booster
Evolving Product Formats and Private Label Disruption Shape Progress
CHART 3 Value Sales of Home Care 2020–2030
CHART 4 Volume Sales of Home Care 2020–2030
CHART 5 Value Sales of Home Care by Category 2025
What's Next?
Sustainability and Convenience to Drive Further Growth
Laundry Care Set to Maintain Dominance with Eco-Friendly Innovations
E-Commerce Growth and Dtc Disruption Will Shape Future Competitive Landscape
CHART 6 Forecast Sales of Home Care 2020-2030
CHART 7 Forecast Value Sales of Home Care by Category 2025-2030
Competitive Landscape
Procter & Gamble and Reckitt Benckiser Lead with Sustainable Innovations
CHART 8 Analyst Insight for Home Care
Tru Earth Drives Growth with Eco-Friendly Launches in Laundry
CHART 9 Canadian Player Tru Earth Launches New and Improved Dishwasher Detergent Tablets
CHART 10 Company Shares of Home Care 2025
CHART 11 Brand Shares of Home Care 2025
Channels
Hypermarkets and Supermarkets Lead Home Care Distribution
E-Commerce Remains Fastest-Growing Channel
CHART 12 Retail Channels for Home Care 2020-2025
Economic Context
CHART 13 Economic Context for Home Care
CHART 14 Real GDP Growth 2020-2030
CHART 15 Inflation 2020-2030
Consumer Context
CHART 16 Consumer Context for Home Care
CHART 17 Population 2020-2030
CHART 18 Consumer Expenditure 2020-2030
CHART 19 Population by Generation 2025
Country Reports Disclaimer
LAUNDRY CARE IN CANADA
Key Data Insights
2025 Developments
Slowdown in Value Growth Amid Economic Uncertainty
Key Industry Trends
CHART 20 Key Industry Trends for Laundry Care
Industry Performance
Laundry Detergents Account for Majority of Sales
Tru Earth and Nellie's Lead Sustainability and Innovation
CHART 21 Nellies Canada Launches Unwrapped Laundry Cubes
CHART 22 Value Sales of Laundry Care 2020-2030
CHART 23 Volume Sales of Laundry Care 2020-2030
CHART 24 Value Sales of Laundry Care by Category 2025
What's Next?
Sustainability and Convenience to Drive Future Growth
CHART 25 Analyst Insight for Laundry Care
Laundry Detergents Will Remain Dominant
CHART 26 Tru Earth Launches Scent Booster in Non-Plastic Packaging
E-Commerce Continues to Shape Distribution Landscape
CHART 27 Forecast Sales of Laundry Care 2020-2030
CHART 28 Forecast Value Sales of Laundry Care by Category 2025-2030
Competitive Landscape
Procter & Gamble Dominates with Strong Brand Portfolio
Tru Earth Innovates to Expand Sustainable Product Offerings
CHART 29 Tru Earth Leverages Laundry Sheet Format to Launch In-Wash Fabric Softener Sheets
CHART 30 Company Shares of Laundry Care 2025
CHART 31 Brand Shares of Laundry Care 2025
Channels
Hypermarkets, Discounters and Supermarkets Drive Laundry Care Sales
E-Commerce Gains Traction in Laundry Care Distribution
CHART 32 Retail Channels for Laundry Care 2020-2025
Economic Context
CHART 33 Economic Context for Laundry Care
CHART 34 Real GDP Growth 2020-2030
CHART 35 Inflation 2020-2030
Consumer Context
CHART 36 Consumer Context for Laundry Care
CHART 37 Population 2020-2030
CHART 38 Consumer Expenditure 2020-2030
CHART 39 Population by Generation 2025
Country Reports Disclaimer
DISHWASHING IN CANADA
Key Data Insights
2025 Developments
Hand Vs Automatic Dishwashing, Shifting Preferences among Detergent Landscape
Key Industry Trends
CHART 40 Key Industry Trends for Dishwashing
Industry Performance
Premiumisation and Sustainability Drive Innovation and Growth
CHART 41 Cascade Launches New & Improved Platinum Plus
Private Labels Offerings and the Buy-Canadian Boom Support Dtc ?Solutions
CHART 42 Value Sales of Dishwashing 2020-2030
CHART 43 Volume Sales of Dishwashing 2020-2030
CHART 44 Value Sales of Dishwashing by Category 2025
What's Next?
Sustainability Drives Future Growth
CHART 45 Analyst Insight for Dishwashing
Automatic Dishwashing to Gain Share Amid Soft Hand Dishwashing Growth
E-Commerce Continues to Shape the Competitive Landscape
CHART 46 Forecast Sales of Dishwashing 2020-2030
CHART 47 Forecast Value Sales of Dishwashing by Category 2025-2030
Competitive Landscape
Leading Players Maintain Grip through Premiumisation and Distribution
Tru Earth and Attitude Living Lead in Eco-Friendly Innovation
CHART 48 Tru Earth Launches New and Improved Dishwasher Detergent Tablets
CHART 49 Company Shares of Dishwashing 2025
CHART 50 Brand Shares 2025
Channels
Supermarkets and Hypermarkets Lead Dishwashing Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Investments
CHART 51 Retail Channels for Dishwashing 2020-2025
Economic Context
CHART 52 Economic Context for Dishwashing
CHART 53 Real GDP Growth 2020-2030
CHART 54 Inflation 2020-2030
Consumer Context
CHART 55 Consumer Context for Dishwashing
CHART 56 Population 2020-2030
CHART 57 Consumer Expenditure 2020-2030
CHART 58 Population by Generation 2025
Country Reports Disclaimer
SURFACE CARE IN CANADA
Key Data Insights
2025 Developments
Slowing Inflation and Lower Interest Rates Boost Sales
Key Industry Trends
CHART 59 Key Industry Trends for Surface Care
Industry Performance
The Unscented Company Drives Growth with Large-Format Innovation
CHART 60 Unscented Company Launches Tablet Floor Cleaner
Sustainability Trend and Private Label See Expansion
CHART 61 Value Sales of Surface Care 2020-2030
CHART 62 Volume Sales of Surface Care 2020-2030
CHART 63 Value Sales of Surface Care by Category 2025
What's Next?
Eco-Conscious Consumers to Drive Demand for Sustainable Products
Multi-Purpose Cleaners Set to Lead through Convenience and Efficacy
Refillable Options and Private Label Will Shape Progress
CHART 64 Forecast Sales of Surface Care 2020-2030
CHART 65 Forecast Value Sales of Surface Care by Category 2025-2030
Competitive Landscape
Procter & Gamble and Reckitt Benckiser Canada Dominate through Strong Brand Portfolios
CHART 66 Company Shares of Surface Care 2025
CHART 67 Brand Shares of Surface Care 2025
Channels
Hypermarkets and Supermarkets Drive Surface Care Sales through Omnichannel Retailing
Retail E-Commerce Emerges as Fastest-Growing Channel with Convenience and Flexibility
CHART 68 Retail Channels for Surface Care 2020-2025
Economic Context
CHART 69 Economic Context for Surface Care
CHART 70 Real GDP Growth 2020-2030
CHART 71 Inflation 2020-2030
Consumer Context
CHART 72 Population 2020-2030
CHART 73 Consumer Expenditure 2020-2030
CHART 74 Population by Generation 2025
Country Reports Disclaimer
BLEACH IN CANADA
Key Data Insights
2025 Developments
Private Label Products Gain Traction among Value-Conscious Consumers
Key Industry Trends
CHART 75 Key Industry Trends for Bleach
Industry Performance
CHART 76 Compliments Ultra Bleach Concentrated
Brands Look to Gain Market Share through Product Differentiation
CHART 77 Value Sales of Bleach 2020-2030
CHART 78 Volume Sales of Bleach 2020-2030
What's Next?
Private Label to Maintain Market Share
Private Label Benefits as Bleach Remains a Commodity Product
CHART 79 Forecast Sales of Bleach 2020-2030
Competitive Landscape
Clorox Co of Canada Leads Bleach Sales through Availability and Product Variety
Stable Competitive Landscape Holds Potential
CHART 80 Company Shares of Bleach 2025
CHART 81 Brand Shares of Bleach 2025
Channels
Hypermarkets, Supermarkets and Discounters Drive Bleach Sales
Retail E-Commerce Gains Traction with Omnichannel Retailing
CHART 82 Retail Channels for Bleach 2020-2025
Economic Context
CHART 83 Economic Context for Bleach
CHART 84 Real GDP Growth 2020-2030
CHART 85 Inflation 2020-2030
Consumer Context
CHART 86 Consumer Context for Bleach
CHART 87 Population 2020-2030
CHART 88 Consumer Expenditure 2020-2030
CHART 89 Population by Generation 2025
Country Reports Disclaimer
TOILET CARE IN CANADA
Key Data Insights
2025 Developments
Eco-Friendly Innovations Drive Toilet Care Sales Despite Economic Uncertainty
Key Industry Trends
CHART 90 Key Industry Trends for Toilet Care
Industry Performance
Toilet Liquids/Foam Leads Sales with Established Consumer Preference
Evolving Product Formats Offer Value and Brand Differentiation
CHART 91 Value Sales of Toilet Care 2020-2030
CHART 92 Volume Sales of Toilet Care 2020-2030
CHART 93 Value Sales of Toilet Care by Category 2025
What's Next?
Sustainable Innovations to Continue Driving Toilet Care Sales Despite Economic Uncertainty
Toilet Liquids/Foam Likely to Maintain Dominance with Evolving Product Formats
E-Commerce Provides New Opportunities for Smaller Players
CHART 94 Forecast Sales of Toilet Care 2020-2030
CHART 95 Forecast Value Sales of Toilet Care by Category 2025-2030
Competitive Landscape
Leading Companies Maintain Dominance through Strong Brand Portfolios
CHART 96 The Unscented Company Toilet Cleaner Tabs
Opportunities Arise From Sustainability and Innovation
CHART 97 Company Shares of Toilet Care 2025
CHART 98 Brand Shares of Toilet Care 2025
Channels
Supermarkets and Hypermarkets Lead Toilet Care Sales through Convenience
Retail E-Commerce Emerges as Fast-Growing Channel Driven by Omnichannel Retailing
CHART 99 Retail Channels for Toilet Care 2020-2025
Economic Context
CHART 100 Economic Context for Toilet Care
CHART 101 Real GDP Growth 2020-2030
CHART 102 Inflation 2020-2030
Consumer Context
CHART 103 Consumer Context for Toilet Care
CHART 104 Population 2020-2030
CHART 105 Consumer Expenditure 2020-2030
CHART 106 Population by Generation 2025
Country Reports Disclaimer
POLISHES IN CANADA
Key Data Insights
2025 Developments
Multifunctionality Drives Value Despite Volume Declines
Key Industry Trends
CHART 107 Key Industry Trends for Polishes
Industry Performance
CHART 108 Weiman Offers Convenient Stainless Steel Cleaner & Polish Spray
Furniture Polish Faces Challenges While Maintaining Its Leading Position
Sustainability and Multifunctionality Support Innovation
CHART 109 Value Sales of Polishes 2020-2030
CHART 110 Volume Sales of Polishes 2020-2030
CHART 111 Value Sales of Polishes by Category 2025
What's Next?
Consumer Demand to Drive Multifunctionality and Sustainability
Furniture Polish Will Remain Largest Category Despite Decline
E-Commerce and Sustainability Shape Future Business Landscape
CHART 112 Forecast Sales of Polishes 2020-2030
CHART 113 Forecast Value Sales of Polishes by Category 2025-2030
Competitive Landscape
CHART 114 Analyst Insight for Polishes
Sc Johnson & Son Faces Competition From Emu Polishes
Opportunities for Innovation and Differentiation
CHART 115 Company Shares of Polishes 2025
CHART 116 Brand Shares of Polishes 2025
Channels
Supermarkets and Hypermarkets Lead Sales of Polishes
Omnichannel Investments Support E-Commerce Resilience
CHART 117 Retail Channels for Polishes 2020-2025
Economic Context
CHART 118 Economic Context for Polishes
CHART 119 Real GDP Growth 2020-2030
CHART 120 Inflation 2020-2030
Consumer Context
CHART 121 Consumer Context for Polishes
CHART 122 Population 2020-2030
CHART 123 Consumer Expenditure 2020-2030
CHART 124 Population by Generation 2025
Country Reports Disclaimer
AIR CARE IN CANADA
Key Data Insights
2025 Developments
Air Care Sees Growth Driven by Economic Moderation
Key Industry Trends
CHART 125 Key Industry Trends for Air Care
Industry Performance
Spray/Aerosol Air Fresheners Dominate Sales
Brands Capitalise on Premiumisation and Seasonality
CHART 126 Value Sales of Air Care 2020-2030
CHART 127 Volume Sales of Air Care 2020-2030
CHART 128 Value Sales of Air Care by Category 2025
What's Next?
Affluent Consumers Will Continue to Drive Premium Air Care Sales
Spray/Aerosol Air Fresheners Set to Remain Largest Subcategory
Seasonal and Mood-Boosting Scents Fuel Premium Growth
CHART 129 Forecast Sales of Air Care 2020-2030
CHART 130 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
Reckitt Benckiser Leads through Popular Air Wick Brand
CHART 131 Analyst Insight for Air Care
Bath & Body Works Drives Sales with Seasonal Products
CHART 132 'Tis the Season Christmas Candle
CHART 133 Company Shares of Air Care 2025
CHART 134 Brand Shares of Air Care 2025
Channels
Supermarkets and Health and Beauty Specialists Lead Offline Air Care Sales
Retail E-Commerce Emerges as Significant Distribution Channel
CHART 135 Retail Channels for Air Care 2020-2025
Economic Context
CHART 136 Economic Context for Air Care
CHART 137 Real GDP Growth 2020-2030
CHART 138 Inflation 2020-2030
Consumer Context
CHART 139 Consumer Context for Air Care
CHART 140 Population 2020-2030
CHART 141 Consumer Expenditure 2020-2030
CHART 142 Population by Generation 2025
Country Reports Disclaimer
HOME INSECTICIDES IN CANADA
Key Data Insights
2025 Developments
Slowing Inflation and Lower Interest Rates Boost Sales
Key Industry Trends
CHART 143 Key Industry Trends of Home Insecticides
Industry Performance
Brand Innovations Meet Multi-Purpose Demand
Urban Pest Control as Key Trend
CHART 144 Value Sales of Home Insecticides 2020-2030
CHART 145 Volume Sales of Home Insecticides 2020-2030
CHART 146 Value Sales of Home Insecticides by Category 2025
What's Next?
Rising Demand for Multifunctional Insecticides
Spray/Aerosol Insecticides to Maintain Dominant Share
Digital Pest Control Services Threaten Traditional Sales
CHART 147 Forecast Sales of Home Insecticides 2020-2030
CHART 148 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
CHART 149 Analyst Insight for Home Insecticides
Sc Johnson & Son Ltd Maintains Lead with Multifunctional Products
CHART 150 Raid Offers Raid Max Crawling Insect Bug Killer 4
CHART 151 Company Shares of Home Insecticides 2025
CHART 152 Brand Shares of Home Insecticides 2025
Channels
Other Non-Grocery Retailers Drive Sales through Broad National Footprint
Retail E-Commerce Gains Traction as Players Invest Omnichannel Capabilities
CHART 153 Retail Channels for Home Insecticides 2020-2025
Economic Context
CHART 154 Economic Context for Home Insecticides
CHART 155 Real GDP Growth 2020-2030
CHART 156 Inflation 2020-2030
Consumer Context
CHART 157 Consumer Context for Home Insecticides
CHART 158 Population 2020-2030
CHART 159 Consumer Expenditure 2020-2030
CHART 160 Population by Generation 2025
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