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Home Care in Canada

Home Care in Canada

The gross domestic product (GDP) of Canada started to shrink in 2018 due to the lingering effects from the real estate boom that led Statistics Canada to annualise growth to 1.7% from the expectations of 2% by economists. However, despite the slowdown, home care was able to register modest current value growth in 2018. The growth was due to the affordability of mid-income Canadians and their shift in lifestyles and demographic changes. The search for convenient products led to the growth of tabl...

Euromonitor International's Home Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN CANADA
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Amid Economic Slowdown, Canadian Home Care Registers Growth
Canadians Demand Greater Transparency
Sustainability Is Key for Players
Innovation Limited To Fragrances and Packaging in 2018
Convenience To Drive Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Convenience Results in High Value Share for Electric Air Fresheners
Slowdown of Canadian Automotive Sales To Impact Car Air Fresheners
Growing Awareness of Substitute Products To Slow Down Sales
Competitive Landscape
Procter & Gamble Enjoys Success With Febreze One
Reckitt Benckiser Focuses on New Products To Boost Sales
Aromatherapy Players A Threat To Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Harmfulness of Chemicals Lowers Demand for Bleach
Cleanliness-obsessed Canadians To Drive Surface Care Bleach Products
Eco-friendly Products To Compete Strongly With Traditional Bleach in Long Term
Competitive Landscape
Amid Declining Sales, Clorox Maintains Its Leadership
Private Label Continues To Decline Despite Strong Presence
Traditional Channels Remain Most Convenient
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Indulgence To Dine Out More Impacts Dishwashing
Demand for Automatic Dishwashing Tablets Continues To Grow
Large Economy Packs Are High in Demand
Competitive Landscape
Reckitt Benckiser Expands Its Dishwashing Products With Innovations
Procter & Gamble To Target Millennials
Large Multinationals Keen To Promote eco Labels
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Bed Bug Infestation To Favour Value Growth of Spray/aerosol Insecticides
Faster Suburban Growth To Favour Insect Proliferation
Toxicity Levels in Insecticides Impede Growth
Competitive Landscape
Pest Control Companies A Serious Threat To Sales of Home Insecticides
Weak Presence of Private Label in Home Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Stagnating Demand for Laundry Detergents Over the Forecast Period
Consumers Grow Apprehensive About Packaging for Liquid Tablet Detergents
Sustainable Detergents Gain Modest Development
Competitive Landscape
Procter & Gamble Focuses on Innovation
Henkel Acquires Private Label Jempak To Strengthen Its Position in Canada
Consumers Are Set To Incline Towards Non-traditional Channels
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rise of Professional Employment Aids Demand for Shoe Polish
Preference Towards Lamination Leads To Stagnation for Floor Polish
Renovations Suggest Demand for Metal and Furniture Polish
Competitive Landscape
SC Johnson & Son Dominates Floor Polish and Furniture Polish
Kiwi Dominates Shoe Polish
Canada's Moneysworth & Best Makes Inroads in Shoe Polish
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Conscious Effort for Cleaner Living Promotes Category Growth
Scent Seeking To Promote Surface Care
Consumers Prefer Wipes Over Other Formats
Competitive Landscape
Undeniable Presence of Private Label
Clorox Launches New Products To Avoid Decline
E-commerce Slowly Evolves As A Legitimate Channel for Procter & Gamble
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Results in Rim Blocks Registering Strong Growth
Healthy Population To Favour Growth of Toilet Care
Availability of Substitutes Results in Decline for Toilet Cleaning Systems
Competitive Landscape
Lysol Revamps Packaging To Remain Relevant
Private Label Yet To Become Established
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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