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Home Care in Cameroon

Home Care in Cameroon

The demand for home care continued to rise in 2017. The main growth factors were increasing product availability through modern retailing and a corresponding rise in consumer awareness. There is a growing focus on hygiene in urban areas and widening distribution through modern retailing outlets. These trends, allied to stronger competition and local players’ more global outlook, resulted in higher sales of home care products. Strong urban population growth also stimulated the demand for these pr...

Euromonitor International's Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN CAMEROON
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Growing Product Availability and Consumer Awareness Drive Value Sales
Domestic Players Continue To Push Powder Detergents
International Players Lead Home Care Overall
Supermarkets Grows Market Presence and Strengthens Domestic Brands
Faster Value Sales Growth Is Expected Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Spray/aerosol Air Fresheners Dominates Air Care
Car Air Refreshers Set To Grow in the Forecast Period
Unit Prices Continue To Rise
Competitive Landscape
Air Care Is Driven by Multinationals
Modern Grocery Retailers Set To Influence Sales
Lack of New Product Development Is Likely To Hamper Growth
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Continues To Benefit From High Consumer Awareness
Bleach Draws Nearer To Maturity Despite Low Unit Prices
Value Sales Expected To Benefit From Population Growth
Competitive Landscape
International Brands Maintain High Visibility
Low New Product Development May Impair Growth Potential
Bleach Is Set To Benefit From Multifunctional Use
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Hand Dishwashing Dominates
Dishwashing Sales Are Hampered by the Success of Bar Detergents
Slower Value Growth Is Anticipated Over the Forecast Period
Competitive Landscape
International Brands Lead the Way
Growing Presence of Domestic Brands
Private Label Develops in Line With Hand Dishwashing
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Tropical Climate and the Environment Drive Home Insecticides
Spray/aerosol Insecticides Dominates Sales
Electric Format Is Set To Emerge As Cheaper Brands Enter the Fray
Competitive Landscape
Domestic Player Sopicam Posts Strong Performance
International Players Continue To Lead the Way
Stable Value Growth Expected Over the Forecast Period
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Benefit From Urbanisation
Strong Development of Powder Detergents
Laundry Care Is Set To Remain A Key Performer
Competitive Landscape
Domestic Players Continue To Dominate Bar Detergents
Economy and Standard Players See Fast Sales Development
Interest in Modern Solutions Is Expected To Increase
Category Indicators
Table 36 Household Possession of Washing Machines 2012-2017
Category Data
Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 47 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

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