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Home Care in Bolivia

Home Care in Bolivia

For over a decade, Bolivia has displayed economic growth, which has benefited expansion of the middle class and resulted in increasing awareness of home care. In 2017, laundry care expanded with the entry of many major brands of liquid detergents and fabric softeners, encouraged by the major penetration of washing machines. With many consumers in Bolivia from low socioeconomic segments, players within laundry care have invested in distribution to better reach final consumers with powder detergen...

Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN BOLIVIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Consumer Awareness of Home Care in Bolivia Increases During 2017
Low Prices Drive Growth of Volume Sales
Unilever Andina SA Remains Leading Company of Home Care
Traditional Channel Strengthens Over 2017
Home Care Is Set To Continue To Grow, Supported by Emerging Categories
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Distribution of Home Care by Format: % Value 2012-2017
Table 7 Distribution of Home Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Home Care by Category: Value 2017-2022
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Space and Urban Density Benefits Growth of Spray/aerosol Air Fresheners
Car Air Fresheners Benefit From Increasing Vehicle Fleet in the Country
Contraband and Rationality of Consumers in Affordable Options Impacts Category
Competitive Landscape
Minoil Bolivia Leads Air Care in Bolivia During 2017
Lack of Investment in Advertising Due To Size of Category
Category Data
Table 10 Sales of Air Care by Category: Value 2012-2017
Table 11 Sales of Air Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Air Care: % Value 2013-2017
Table 13 LBN Brand Shares of Air Care: % Value 2014-2017
Table 14 Forecast Sales of Air Care by Category: Value 2017-2022
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Bleach Continues With Positive Sales But Without Innovation
Growth of Multiple Purpose Options at Competitive Prices Reduce Demand for Bleach
Competitive Landscape
Bleach Leadership Is Concentrated Among Several Players
Domestic Production Has Higher Penetration in the Country
Category Data
Table 16 Sales of Bleach: Value 2012-2017
Table 17 Sales of Bleach: % Value Growth 2012-2017
Table 18 NBO Company Shares of Bleach: % Value 2013-2017
Table 19 LBN Brand Shares of Bleach: % Value 2014-2017
Table 20 Forecast Sales of Bleach: Value 2017-2022
Table 21 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Dishwashing Sales Increase But Powder Detergent Is Still Wide Used in the Country
Affordable Prices Increase Consumer Awareness of Dishwashing
Dishwashers Remain Negligible in Bolivians Homes
Competitive Landscape
Astrix Is the Clear Leader in Dishwashing
Dishwashing Is Attractive for Domestic Players
Promotional Activities Are Focus at Points of Sale
Category Indicators
Table 22 Household Possession of Dishwashers 2012-2017
Category Data
Table 23 Sales of Dishwashing by Category: Value 2012-2017
Table 24 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 26 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 27 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Wide Variety of Insects Prosper in Bolivia's Diverse Regional Climate
Sales of Home Insecticides Are Season Dependant
Availability and Low Prices Make Spray/aerosol the Preferred Product for Consumers
Competitive Landscape
International Players Lead Home Insecticides in Bolivia
Small Size of Category Is Discouraging To Local Players
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2012-2017
Table 30 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 32 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 33 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Expansion of Mid-income Consumers Favours Growth of Specialist Laundry Care
Hand Washing Remains Widely-used Method in the Country
Consumers Have Low Awareness of Starch/ironing Aids and Spot and Stain Removers
Competitive Landscape
Unilever Andina Leads Laundry Care
Industrias De Aceite Fino Focuses Its Strategy on Expanding Its Distribution
Category Indicators
Table 35 Household Possession of Washing Machines 2012-2017
Category Data
Table 36 Sales of Laundry Care by Category: Value 2012-2017
Table 37 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 38 Sales of Laundry Aids by Category: Value 2012-2017
Table 39 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 40 Sales of Laundry Detergents by Category: Value 2012-2017
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 42 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 43 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 44 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 45 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 46 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 48 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Lifestyle Changes Influence Use of Polishes
Climate Varies Widely, With Demand for Polishes Changing Depending on the Region
Competitive Landscape
Domestic Companies Lead Polishes in Bolivia
International Players Continue To Suffer
Category Data
Table 50 Sales of Polishes by Category: Value 2012-2017
Table 51 Sales of Polishes by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Polishes: % Value 2013-2017
Table 53 LBN Brand Shares of Polishes: % Value 2014-2017
Table 54 Forecast Sales of Polishes by Category: Value 2017-2022
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumer Spending on Surface Care To Increase in Sophistication, Depending on Socioeconomic Segments
Housing Expansion Drives Demand for Surface Cleaning
Health and Wellness Trends Migrate To Surface Care
Competitive Landscape
Astrix Continues To Lead Surface Care
Domestic Players Dominate With Competitive Prices
Category Data
Table 56 Sales of Surface Care by Category: Value 2012-2017
Table 57 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Surface Care: % Value 2013-2017
Table 59 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 60 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Toilet Care Competes on Price and Effectiveness With Bleach and Nitric Acid
Toilet Care Is Not Considered Essential for Consumers
In-cistern Devices Are Most Preferred Products in Specific Toilet Care
Competitive Landscape
Toilet Care Is Led by Imported Brands
Lack of Advertising in Category
Category Data
Table 62 Sales of Toilet Care by Category: Value 2012-2017
Table 63 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 65 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 66 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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