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Home Care in Belarus

Home Care in Belarus

In 2018, Belarus recorded stronger growth in home care in volume and current value terms compared with 2017. This was stimulated by the improving economic situation and rising disposable incomes. The fairly stable exchange rate and inflation limited unit price growth. However, the economising trend remained strong in Belarus, with many local consumers continuing to pay greater attention unit prices and searching for price discounts, offers and promotions. The economising trend mostly affected no...

Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN BELARUS
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales
State Support and Consumption Trends Have A Positive Effect on Home Care Sales
Intense Competition Amongst Players Hampers Value Growth
Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares
Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Volume Growth in Air Care Is Stimulated by Rising Disposable Incomes
the Economising Trend Hampers Value Growth in Air Care in Belarus
Rising Sales of Cars Boost Volume Sales of Car Air Fresheners
Competitive Landscape
Foreign Competitors Maintain Their Dominance in Belarus
the Economising Trend Leads To the Growing Share of Inexpensive Brands
Consumer Awareness Is Expected To Affect the Competition in Air Care
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Disposable Incomes Lead To Declining Volume Sales of Bleach
the Preference for Surface Care Products
Healthy Lifestyles Negatively Affect Sales of Bleach
Competitive Landscape
the Narrow Competition Is Led by Locally-made Products
the Lowest-priced Products Are the Most Popular
Surface Care and Toilet Care Increasingly Compete With Bleach
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 Forecast Sales of Bleach: Value 2018-2023
Table 20 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Necessity and Rising Disposable Incomes Boost Sales
Automatic Dishwashing Recovers Its Volume Growth
Growing Consumer Attention To the Price-quality Ratio Affects Dishwashing
Competitive Landscape
the Leading Competitors Maintain Their Value Shares
the Competition Amongst Foreign and Local Dishwashing Products Remains Strong
the Economising Trend Encourages Private Label Sales and Discounts
Category Indicators
Table 21 Household Possession of Dishwashers 2013-2018
Category Data
Table 22 Sales of Dishwashing by Category: Value 2013-2018
Table 23 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 25 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 26 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
High Insect Numbers and Rising Disposable Incomes Stimulate Volume Growth
the Convenience Trend Boosts Volume Sales of Electric Insecticides
the Economising Trend Hampers Value Growth in Home Insecticides
Competitive Landscape
the Leading Players Maintain Their Value Shares
Local Players Successfully Compete With Foreign Players
Home Insecticides Faces Competition From Repellents
Category Data
Table 28 Sales of Home Insecticides by Category: Value 2013-2018
Table 29 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 31 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 32 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 33 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Volume Sales Are Led by Powder Detergents
the Economising Trend Hampers Value Growth
Drugstores/parapharmacies Increases Its Share
Competitive Landscape
Foreign Players Maintain Their Leading Value Shares
the Economising Trend Intensifies the Price Competition
Consumer Trends Affect New Product Development
Category Indicators
Table 34 Household Possession of Washing Machines 2013-2018
Category Data
Table 35 Sales of Laundry Care by Category: Value 2013-2018
Table 36 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 37 Sales of Laundry Aids by Category: Value 2013-2018
Table 38 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Detergents by Category: Value 2013-2018
Table 40 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 41 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 42 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 43 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 47 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth in Volume Sales of Polishes Is Stimulated by Rising Disposable Incomes
Volume Sales of Shoe Polish Are Stimulated by A Wide Presence in Modern Retailers
Consumer Trends Greatly Affect Sales of Polishes in Belarus
Competitive Landscape
the Leading Competitors Maintain Their Value Shares
the Economising Trend Maintains Price Competition
Foreign Players See Greater Competition From Local Manufacturers
Category Data
Table 49 Sales of Polishes by Category: Value 2013-2018
Table 50 Sales of Polishes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Polishes: % Value 2014-2018
Table 52 LBN Brand Shares of Polishes: % Value 2015-2018
Table 53 Forecast Sales of Polishes by Category: Value 2018-2023
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
the Stable Economic Situation and Rising Disposable Incomes Boost Volume Sales
Value Growth in Surface Care Is Hampered by the Economising Trend
Limited Variety and Availability and High Prices Limit Growth in Home Care Wipes
Competitive Landscape
the Leading Players Maintain Their Value Shares
Strong Price Competition
New Product Developments Will Lead To the Further Fragmentation of Surface Care
Category Data
Table 55 Sales of Surface Care by Category: Value 2013-2018
Table 56 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Surface Care: % Value 2014-2018
Table 60 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 61 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Improving Economic Situation Leads To Stable Volume and Value Growth
the Economising Trend Hampers Value Growth in Toilet Care
Rising Hygiene Standards and Busy Lifestyles Boost Interest in Toilet Care Products
Competitive Landscape
Leading Foreign Players Retain Their Value Shares
Price Competition Leads To Declining Brand Loyalty
Surface Care Excluding Wipes Presents A Threat To Toilet Care Volume Sales
Category Data
Table 63 Sales of Toilet Care by Category: Value 2013-2018
Table 64 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 66 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 67 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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