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Home Care in Belarus

Home Care in Belarus

The diminishing effects of the economic downturn in Belarus led to low volume growth of home care in 2017. Major drivers of this growth were dishwashing and laundry care, since they are seen by the majority of local consumers as essential products and are used on a daily basis. Other products are perceived as inessential; thus, volume sales of these continued to decline.

Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN BELARUS
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Records Slight Growth After Several Years of Decline
Growing Number of Home Care Products Are Purchased at A Discount
Despite Interest in Inexpensive Products, Multinational Brands Dominate Sales
Drugstores and Supermarkets Become Major Home Care Retailers
Home Care To See Low Growth Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Continues To Decline in Volume Terms in 2017, But at A Lower Rate Than in Previous Years
Aerosols Remain the Most Popular Types of Air Care
Economic Downturn Leads To Premiumisation of Some Air Care Products
Competitive Landscape
Multinational Companies Continue To Account for the Major Share, While Inexpensive Russian Brands Strengthen Their Positions
Majority of Players Offer Aerosol Air Care
Most Competition Is Based on Price and Fragrance
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Hand Dishwashing Records Low Volume Growth, Thus Boosting the Overall Category
Automatic Dishwashing Faces Growing Interest, But With Low Attention To Liquid Formats
Advertising and Price Reductions Play Important Roles Within Dishwashing
Competitive Landscape
Growing Number of Inexpensive Local Products Become Available As A Result of the Economic Downturn
Automatic Dishwashing Is Dominated by Multinational Brands
Share of Private Label Set To Increase Due To Low Prices
Category Indicators
Table 17 Household Possession of Dishwashers 2012-2017
Category Data
Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 21 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 22 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 23 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Number of Mosquitos and Cheaper Products Positively Affect Home Insecticides in Belarus
Insecticides Against Flying Insects Are Increasingly Popular
Electric Insecticides Posts the Fastest Growth
Competitive Landscape
Fragmentation Declines Within Home Insecticides
Home Insecticides Remains the Category With the Largest Share of Local Manufacturers
Major Competition Continues To Be on Price
Category Data
Table 24 Sales of Home Insecticides by Category: Value 2012-2017
Table 25 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 27 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 28 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 29 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Automatic Detergents Drives Growth
Increasing Interest in Liquid Laundry Detergents
Eco-friendly Laundry Care Products Widely Available, Yet Not Popular
Competitive Landscape
Major Competition Between Local and Multinational Products
Competition Is Based on Price
Belarusian Companies Increase Their Product Base and Presence Locally
Category Indicators
Table 30 Household Possession of Washing Machines 2012-2017
Category Data
Table 31 Sales of Laundry Care by Category: Value 2012-2017
Table 32 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 33 Sales of Laundry Aids by Category: Value 2012-2017
Table 34 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 35 Sales of Laundry Detergents by Category: Value 2012-2017
Table 36 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 38 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 39 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 40 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 41 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 42 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 43 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Polishes Records Low Volume Growth in Response To the Diminishing Effects of the Economic Downturn
Shoe Polish Remains the Most Popular Product Among Polishes
Floor and Furniture Polish Outperform Metal Polish Due To Greater Popularity
Competitive Landscape
Different Kinds of Competition Present in Polishes
Local and Russian Brands Slowly Take Share From Multinational Companies
Shoe Polish in Belarus Greatly Benefits From Wide Availability
Category Data
Table 45 Sales of Polishes by Category: Value 2012-2017
Table 46 Sales of Polishes by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Polishes: % Value 2013-2017
Table 48 LBN Brand Shares of Polishes: % Value 2014-2017
Table 49 Forecast Sales of Polishes by Category: Value 2017-2022
Table 50 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Surface Care Posts Low Volume Growth in 2017, An Improvement on the Decline in 2016
Belarusians Choose Multi-purpose Surface Care Products During the Economic Downturn
Low Volume Growth of Impregnated Wet Wipes Due To An Increased Presence of Inexpensive Local Brands
Competitive Landscape
Greater Share for Multinational Companies
Growing Interest in and Availability of Local and Russian Products
Specific-purpose Surface Care Is Expected To Compete Strongly With Multi-purpose Cleaners
Category Data
Table 51 Sales of Surface Care by Category: Value 2012-2017
Table 52 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 53 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 54 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Surface Care: % Value 2013-2017
Table 56 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 57 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
All Categories Within Toilet Care Continue To Decline in Volume Terms in 2017
Toilet Care Is Perceived As A Disinfectant and Odour-removal Solution
Toilet Liquids Remain the Most Popular Format Within Toilet Care
Competitive Landscape
Multinational, Advertised Brands Continue Dominating
Despite the Economic Downturn, There Is No Major Shift Towards Inexpensive Products
Major Competition Continues on Price
Category Data
Table 59 Sales of Toilet Care by Category: Value 2012-2017
Table 60 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 62 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 63 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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