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Home Care in Belarus


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Home Care in Belarus

The economic downturn continued in Belarus, as real GDP kept declining and the national currency further depreciated throughout 2016. This negatively impacted consumers’ real disposable incomes and, consequently, restrained purchasing power of Belarusians. Volume sales declined in all categories of home care, reaching double digit declines in some.

Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    HOME CARE IN BELARUS
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Executive Summary
    Home Care Continues To See Declining Volume Sales
    Increasing Consumer Caution Limits Sales of Non-essential Products
    Domestic and Russian Brands Get Increased Attention
    Modern Retail Continues To Develop in Belarus
    Stable Yet Positive Development Is Expected in Home Care
    Market Indicators
    Table 1 Households 2011-2016
    Market Data
    Table 2 Sales of Home Care by Category: Value 2011-2016
    Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 4 NBO Company Shares of Home Care: % Value 2012-2016
    Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
    Table 7 Distribution of Home Care by Format: % Value 2011-2016
    Table 8 Distribution of Home Care by Format and Category: % Value 2016
    Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Sources
    Summary 1 Research Sources
    Barkhim Oao in Home Care (belarus)
    Strategic Direction
    Key Facts
    Summary 2 Barkhim OAO: Key Facts
    Competitive Positioning
    Summary 3 Barkhim OAO: Competitive Position 2016
    Borisovskij Zavod Plastmassovyh Izdelij Oao in Home Care (belarus)
    Strategic Direction
    Key Facts
    Summary 4 Borisovskij Zavod Plastmassovyh Izdelij OAO: Key Facts
    Competitive Positioning
    Summary 5 Borisovskij Zavod Plastmassovyh Izdelij OAO: Competitive Position 2016
    Sontsa Pkf Icp in Home Care (belarus)
    Strategic Direction
    Key Facts
    Summary 6 Sontsa PKF ICP: Key Facts
    Competitive Positioning
    Summary 7 Sontsa PKF ICP: Competitive Position 2016
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 11 Sales of Air Care by Category: Value 2011-2016
    Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
    Table 13 NBO Company Shares of Air Care: % Value 2012-2016
    Table 14 LBN Brand Shares of Air Care: % Value 2013-2016
    Table 15 Forecast Sales of Air Care by Category: Value 2016-2021
    Table 16 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
    Table 17 Sales of Home Insecticides by Category: Value 2011-2016
    Table 18 Sales of Home Insecticides by Category: % Value Growth 2011-2016
    Trends
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 19 Household Possession of Dishwashers 2011-2016
    Category Data
    Table 20 Sales of Dishwashing by Category: Value 2011-2016
    Table 21 Sales of Dishwashing by Category: % Value Growth 2011-2016
    Table 22 NBO Company Shares of Dishwashing: % Value 2012-2016
    Table 23 LBN Brand Shares of Dishwashing: % Value 2013-2016
    Table 24 Forecast Sales of Dishwashing by Category: Value 2016-2021
    Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 26 Sales of Home Insecticides by Category: Value 2011-2016
    Table 27 Sales of Home Insecticides by Category: % Value Growth 2011-2016
    Table 28 NBO Company Shares of Home Insecticides: % Value 2012-2016
    Table 29 LBN Brand Shares of Home Insecticides: % Value 2013-2016
    Table 30 Forecast Sales of Home Insecticides by Category: Value 2016-2021
    Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 32 Household Possession of Washing Machines 2011-2016
    Category Data
    Table 33 Sales of Laundry Care by Category: Value 2011-2016
    Table 34 Sales of Laundry Care by Category: % Value Growth 2011-2016
    Table 35 Sales of Laundry Aids by Category: Value 2011-2016
    Table 36 Sales of Laundry Aids by Category: % Value Growth 2011-2016
    Table 37 Sales of Laundry Detergents by Category: Value 2011-2016
    Table 38 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
    Table 39 NBO Company Shares of Laundry Care: % Value 2012-2016
    Table 40 LBN Brand Shares of Laundry Care: % Value 2013-2016
    Table 41 NBO Company Shares of Laundry Aids: % Value 2012-2016
    Table 42 LBN Brand Shares of Laundry Aids: % Value 2013-2016
    Table 43 NBO Company Shares of Laundry Detergents: % Value 2012-2016
    Table 44 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
    Table 45 Forecast Sales of Laundry Care by Category: Value 2016-2021
    Table 46 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 47 Sales of Polishes by Category: Value 2011-2016
    Table 48 Sales of Polishes by Category: % Value Growth 2011-2016
    Table 49 NBO Company Shares of Polishes: % Value 2012-2016
    Table 50 LBN Brand Shares of Polishes: % Value 2013-2016
    Table 51 Forecast Sales of Polishes by Category: Value 2016-2021
    Table 52 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 53 Sales of Surface Care by Category: Value 2011-2016
    Table 54 Sales of Surface Care by Category: % Value Growth 2011-2016
    Table 55 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
    Table 56 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
    Table 57 NBO Company Shares of Surface Care: % Value 2012-2016
    Table 58 LBN Brand Shares of Surface Care: % Value 2013-2016
    Table 59 Forecast Sales of Surface Care by Category: Value 2016-2021
    Table 60 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 61 Sales of Toilet Care by Category: Value 2011-2016
    Table 62 Sales of Toilet Care by Category: % Value Growth 2011-2016
    Table 63 NBO Company Shares of Toilet Care: % Value 2012-2016
    Table 64 LBN Brand Shares of Toilet Care: % Value 2013-2016
    Table 65 Forecast Sales of Toilet Care by Category: Value 2016-2021
    Table 66 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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