Home Care in Azerbaijan


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Home Care in Azerbaijan

Home care in Azerbaijan saw continued growth in 2019, as economic conditions in the country improved and consumers enjoyed higher wages and disposable incomes, particularly in urban areas. The growth of modern grocery retailers made a wide range of different products easily accessible, and manufacturers’ increased investment in marketing and brand promotion led to the greater willingness of consumers to try a broader range of products. High-income urban consumers showed a preference for multifun...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Home Care in Azerbaijan
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Home care enjoys continued growth in 2019
Sales in home care driven by demands for multifunctionality, convenience and efficiency
Consumers show little trust in domestic brands in home care
Traditional grocery retailers yields share to larger, modern outlets
Home care holds significant potential for further growth in Azerbaijan
MARKET INDICATORS
Table 1 Households 2014-2019
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2014-2019
Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Home Care: % Value 2015-2019
Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
Table 6 Distribution of Home Care by Format: % Value 2014-2019
Table 7 Distribution of Home Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Home Care by Category: Value 2019-2024
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Laundry care continues to see growth, dominating home care overall
Standard powder detergents remains most trusted choice
Rapid expansion of modern grocery retail outlets boosts sales in laundry care
COMPETITIVE LANDSCAPE
Procter & Gamble Azerbaijan remains leader of laundry care in 2019
Consumers continue to trust in multinational brands
New product developments attract consumer interest
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2014-2019
Table 12 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 13 Sales of Laundry Aids by Category: Value 2014-2019
Table 14 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 15 Sales of Laundry Detergents by Category: Value 2014-2019
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 18 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 19

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