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Home Care in Azerbaijan

Home Care in Azerbaijan

In 2018, home care increased in current value and volume terms in Azerbaijan, reflecting the improved lifestyles and rising disposable incomes of local consumers after volume declines in 2015 and 2016. Whilst local consumers returned to purchasing more products and products with value-added claims, they also became more educated due to wider access to global markets and the development of social media. Manufacturers increased their offerings, trying to meet the requirements of different consumer...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN AZERBAIJAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Sees Stronger Volume Growth After Recessionary Years
Macroeconomic Resurgence Supports the Growth of Home Care
International Companies Continue To Lead Home Care in Azerbaijan
Modern Grocery Retailers Increases Rapidly, Supporting Sales of Home Care Products
Home Care Set To Grow and Become More Saturated Over the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Renewed Macroeconomic Stability Supports the Growth of Air Care
Car Air Fresheners Continues To Outperform Due To the Growing Number of Cars
Growth in Sales of Air Care Products Through Modern Grocery Channels
Competitive Landscape
Mazarina Leads Air Care in Azerbaijan
Local Companies Cannot Afford To Compete Against Trusted International Brands
New Product Developments Are Mainly Promoted Through Modern Grocery Retailers
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Working Women Prefer More Convenient Ways of Bleaching
the Switch To Liquid Bleach Supports Growth
Traditional Grocery Retailers Remains the Main Distribution Channel for Bleach
Competitive Landscape
Al-afrah Detergents East Syria Maintains Its Lead in Bleach
International Products Have High Trust Amongst Local Consumers
Local Consumers Remain Conservative, Choosing Long-established Brands
Category Data
Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Automatic Dishwashing Tablets Sees the Best Performance
Growth Due To Improved Macroeconomic Conditions and Busier Lifestyles
Modern Grocery Retailers Grows Due To the Decline of Traditional Grocery Retailers
Competitive Landscape
Atropatena Leads, Due To Its Strong Brand Portfolio
International Companies Lead Dishwashing, Offering Higher-quality Products
New Product Launches in Automatic Dishwashing
Category Indicators
Table 22 Household Possession of Dishwashers 2013-2018
Category Data
Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Disposable Incomes Support the Growth of Home Insecticides
Seasonal Factors Continue To Strongly Affect Sales of Home Insecticides
Modern Grocery Channels Reshape the Distribution Landscape
Competitive Landscape
Mazarina Gains Ground Due To Exclusive Distribution of the Best-selling Brand Raid
International Brands Continue To Lead Home Insecticides
Modern Grocery Retailers Reshape Consumption Patterns in Home Insecticides
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
the Improved Macroeconomic Situation Supports Growth
Consumers' Busier Lifestyles Support Sales of Laundry Care Products for Machines
Modern Grocery Retail Outlets Increase Rapidly, Supporting Growth in Laundry Care
Competitive Landscape
Procter & Gamble Azerbaijan Maintains Its Lead in Laundry Care
International Companies Lead Laundry Care
Emerging Laundry Care Products Witness New Product Launches
Category Indicators
Table 35 Household Possession of Washing Machines 2013-2018
Category Data
Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Aids by Category: Value 2013-2018
Table 39 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Detergents by Category: Value 2013-2018
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 44 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 48 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes Sees Stronger Development After Recession in the Review Period
Traditional Non-grocery Merchandisers Continue To Hinder the Growth of Polishes
Although Traditional Grocery Retailers Maintains Its Lead, Modern Channels See Growth
Competitive Landscape
Cigir Kimya Further Strengthens Its Lead in Azerbaijan
Multinationals Lead All Polishes Categories in Azerbaijan
New Product Launches Replicate Global Product Innovations
Category Data
Table 50 Sales of Polishes by Category: Value 2013-2018
Table 51 Sales of Polishes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Polishes: % Value 2014-2018
Table 53 LBN Brand Shares of Polishes: % Value 2015-2018
Table 54 Forecast Sales of Polishes by Category: Value 2018-2023
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Increases and Flourishes in 2018
the Dynamism of Construction Increases Sales of Surface Care Products
Supermarkets Continues To Take Share at the Expense of Traditional Grocery Retailers
Competitive Landscape
Surface Care Is Led by Atropatena
International Players Lead Due To the Lack of A Strong Local Manufacturer
Segmentation Becomes Important for Local Consumers
Category Data
Table 56 Sales of Surface Care by Category: Value 2013-2018
Table 57 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Surface Care: % Value 2014-2018
Table 61 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 62 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Improved Economic Conditions Support Growth
Poor Water Quality Supports Sales of Toilet Care Products
Traditional Grocery Retailers Leads Whilst Modern Grocery Retailers Increases Rapidly
Competitive Landscape
Mazarina Leads Toilet Care in Azerbaijan
Toilet Care Continues To Be Mainly Import-dependent
Brands Offering Multipurpose Toilet Care Products Become More Popular
Category Data
Table 64 Sales of Toilet Care by Category: Value 2013-2018
Table 65 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 67 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 68 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 69 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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