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Home Care in Azerbaijan

Home Care in Azerbaijan

During 2017, home care saw marginal volume growth in Azerbaijan, while current value sales grew faster. Value growth during 2017 was attributable to increased unit prices, since home care products are mainly imported, becoming more expensive with falling exchange rates. Marginal volume growth is due to an expanding consumer base with rising awareness of home care products and increasing availability in line with the development of modern grocery retailers, such as supermarkets, hypermarkets and...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN AZERBAIJAN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Value Growth Reflects Unstable Monetary System
More Expensive Imports Push Consumers To Seek Economy Products, Bargains and Promotions
International Brands Benefit From Consumers' High Brand Recognition
Modern Grocery Channels Grow Extensively, Introducing New Purchasing Habits To Local Consumers
Home Care To Head Towards Saturation in Azerbaijan Over the Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 Distribution of Home Care by Format: % Value 2012-2017
Table 6 Distribution of Home Care by Format and Category: % Value 2017
Table 7 Forecast Sales of Home Care by Category: Value 2017-2022
Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Currency Fluctuations Support Current Value Growth of Air Care
Modern Retailers Gain Ground With Acquisitions of Traditional Groceries
Air Care Expected To Grow With the Development of Emerging Products
Competitive Landscape
Mazarina Mmc Leads Air Care in 2017
Mazarina Mmc Performs Best in 2017
Internationals Lead Air Care With Wide Product Variety and Constant New Product Launches
Category Data
Table 9 Sales of Air Care by Category: Value 2012-2017
Table 10 Sales of Air Care by Category: % Value Growth 2012-2017
Table 11 Forecast Sales of Air Care by Category: Value 2017-2022
Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Traditional Hand Bleaching Gives Way To Liquid Products
Import-dependent Bleach Value Sales Rise
Bleach Anticipated To Grow Steadily
Competitive Landscape
Traditional Bleaching Preferences Keep Al-afrah Detergents East Syria in the Leading Position
Procter & Gamble Azerbaijan Performs Best in 2017
International Players Launch Economy Or Multipurpose Products
Category Data
Table 13 Sales of Bleach: Value 2012-2017
Table 14 Sales of Bleach: % Value Growth 2012-2017
Table 15 Forecast Sales of Bleach: Value 2017-2022
Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Local Products Allow Consumers With Reduced Disposable Incomes To Trade Down To More Economic Purchases
Rising Dishwasher Possession and Female Employment Support Automatic Dishwashing, But Hand Dishwashing Prevails
Dishwashing Is Expected To Grow and Head Towards Saturation
Competitive Landscape
Atropatena Ltd Remains the Leading Player
Best Performances by Atropatena Ltd and Zaman Ltd Mmc
Modern Grocery Retailers Prevent Significant Rises in Unit Prices
Category Indicators
Table 17 Household Possession of Dishwashers 2012-2017
Category Data
Table 18 Sales of Dishwashing by Category: Value 2012-2017
Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Growth Supported by Rising Unit Price
Seasonality Characterises Home Insecticides in Azerbaijan
Home Insecticides Expected To Grow
Competitive Landscape
Arnest Oao Leads Home Insecticides
Internationals Lead Home Insecticides Due To A Lack of Local Manufacture
Modern Grocery Channels Support Packaged Home Insecticides
Category Data
Table 22 Sales of Home Insecticides by Category: Value 2012-2017
Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
High Inflation Sees Laundry Care Grow
Modern Grocery Retailers Gains Ground on Traditional Outlets
Larger Consumer Base Anticipated
Competitive Landscape
Procter & Gamble Azerbaijan Remains the Leading Player
Atropatena Ltd Achieves Fastest Value Sales Growth
New Product Launches in Emerging Categories Such As Laundry Aids
Category Indicators
Table 26 Household Possession of Washing Machines 2012-2017
Category Data
Table 27 Sales of Laundry Care by Category: Value 2012-2017
Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 29 Sales of Laundry Aids by Category: Value 2012-2017
Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 31 Sales of Laundry Detergents by Category: Value 2012-2017
Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 34 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 35 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 36 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Grow Faster Than Volume Sales
Development of Modern Retailing Supports Polishes
Room for Growth
Competitive Landscape
Cigir Kimya As Leads Polishes
Mazarina Mmc Sees the Biggest Increase in 2017
Consumers Choose Economy Products
Category Data
Table 37 Sales of Polishes by Category: Value 2012-2017
Table 38 Sales of Polishes by Category: % Value Growth 2012-2017
Table 39 Forecast Sales of Polishes by Category: Value 2017-2022
Table 40 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Volume Sales Perform Steadily While Current Value Sales Grow
Fast-developing Modern Grocery Retailers Significantly Change Local Consumers' Purchasing Habits
New Product Launches and A Sharp Increase in Niche Categories Expected
Competitive Landscape
Atropatena Ltd Continues To Lead
New Product Launches With Economy Claims Become More Successful Among Local Consumers
Surface Care Remains Import-dependent in Azerbaijan
Category Data
Table 41 Sales of Surface Care by Category: Value 2012-2017
Table 42 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 45 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 46 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Value Sales Rise While Volume Sales Fall
Supermarket Sales Grow Strongly Taking Ground From Traditional Grocery Retailers
Toilet Care Expected To Grow
Competitive Landscape
Mazarina Mmc Dominates Toilet Care
Multinationals Lead Toilet Care
Economy Product Launches Are More Successful Than Premium
Category Data
Table 47 Sales of Toilet Care by Category: Value 2012-2017
Table 48 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 49 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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