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Home Care in the US

Home Care in the US

The US continued on its path towards economic recovery in 2017, with businesses continuing to add jobs, the unemployment rate dropping to just above 4%, and average hourly wages showing positive growth. Yet, despite the renewed vigour of the economy, home care value sales recorded only modest growth in 2017.

Euromonitor International's Home Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME CARE IN THE US
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Despite A Rebounding Economy, Home Care Sees Limited Growth in the US
Home Care Manufacturers Enter A New Era of Transparency in Ingredient Disclosure
Home Care Players Look To Eco-conscious Consumers To Gain Share
Innovation in New Product Development Stalls in 2017
Consumers Will Continue To Embrace Products That Make Cleaning Easier
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Increasingly Shaped by premium Products and Unconventional Formats
Slowdown in US Automotive Market Has Big Impact on Car Air Fresheners
Growing Importance of Candle Air Fresheners Impacts Air Care Distribution Patterns
Competitive Landscape
Procter & Gamble Makes Splash With Launch of Febreze One
Newell Brands Expands Portfolio of Candle Brands
Target Corp Clips Yankee Candle's Wings
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 15 NBO Company Shares of Air Care: % Value 2013-2017
Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Competition From Other Products and Safety Concerns Dim Bleach's Growth Prospects
Consumers Gravitating Towards Cleaning Applications for Bleach
Traditional Distribution Channels Continue To Dominate Bleach
Competitive Landscape
the Clorox Co Changes Up Its Formula
Private Label Sees Share of Bleach Decrease
Table 19 Bleach Usage: % Volume Sales 2015-2017
Category Data
Table 20 Sales of Bleach: Value 2012-2017
Table 21 Sales of Bleach: % Value Growth 2012-2017
Table 22 NBO Company Shares of Bleach: % Value 2013-2017
Table 23 LBN Brand Shares of Bleach: % Value 2014-2017
Table 24 Forecast Sales of Bleach: Value 2017-2022
Table 25 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Recovering Economy Leads To Changing Food Consumption Habits
Automatic Dishwashing Tablets Grow at Expense of Liquids and Powders
Dishwashing Sales Through Traditional Channels Continue To Decline
Competitive Landscape
Reckitt Benckiser Expands As Colgate-Palmolive Declines
Large Multinationals Add To Their Portfolios of green Brands
Procter & Gamble Touts Own green Credentials
Category Indicators
Table 26 Household Possession of Dishwashers 2012-2017
Category Data
Table 27 Sales of Dishwashing by Category: Value 2012-2017
Table 28 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 30 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 31 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Bed Bug Populations Lead To Record High Sales of Spray/aerosol Insecticides
Pest Control Services and Health Concerns Muddle the Outlook
Home Improvement and Gardening Stores Retain Strength As A Distribution Channel
Competitive Landscape
Pf Harris Manufacturing Co Makes Significant Strides in Visibility
Private Label Struggles in Home Insecticides
Category Data
Table 33 Sales of Home Insecticides by Category: Value 2012-2017
Table 34 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
Table 36 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 37 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 38 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite Innovation, Laundry Care Expected To Fall Over the Forecast Period
Safety Concerns Continue To Swirl Around Liquid Tablet Detergents
Sales Migration To Non-traditional Channels Set To Intensify
Competitive Landscape
Henkel AG & Co KGaA Catapults Into Second Place in US Laundry Care
Acquisitions Highlight the Growing Importance of green Brands
Procter & Gamble Doubles Down on Scent Boosters
Category Indicators
Table 40 Household Possession of Washing Machines 2012-2017
Category Data
Table 41 Sales of Laundry Care by Category: Value 2012-2017
Table 42 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 43 Sales of Laundry Aids by Category: Value 2012-2017
Table 44 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 45 Sales of Laundry Detergents by Category: Value 2012-2017
Table 46 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 47 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 48 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 49 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 50 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 51 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 52 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 53 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 54 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Fragmentation Suggests Strong Demand for Certain Polishes
Shoe Polish To Remain Niche Product
Wood Flooring Stagnant in US
Competitive Landscape
Major Names Dominate Furniture and Floor Polishes
Kiwi Maintains Stranglehold on Shoe Polish
Together With Wright's, Weiman Owns Nearly Half of Metal Polish
Category Data
Table 56 Sales of Polishes by Category: Value 2012-2017
Table 57 Sales of Polishes by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Polishes: % Value 2013-2017
Table 59 LBN Brand Shares of Polishes: % Value 2014-2017
Table 60 Forecast Sales of Polishes by Category: Value 2017-2022
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Limited To Scents and Add-ons
Acquisitions To Change Face of Surface Care
E-commerce Becomes Legitimate Distribution Channel
Competitive Landscape
Traditional Brands See Pushback From Private Label
Despite Demand, Wipes Has Few Major Players
Lack of Innovation Does Not Stop Procter & Gamble From Dominating Floor Care
Category Data
Table 62 Sales of Surface Care by Category: Value 2012-2017
Table 63 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Surface Care: % Value 2013-2017
Table 67 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 70 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Rim Blocks Offer Consumers Desired Convenience
Out-of-sight Cleaning Leads To In-cistern Growth
Toilet Cleaning Systems Expected To Decline Further
Competitive Landscape
Clorox and Lysol Retain Lead
Toilet Liquids and Foams Most Fragmented in Toilet Care
Private Label Present in Most Toilet Care Subcategories
Category Data
Table 72 Sales of Toilet Care by Category: Value 2012-2017
Table 73 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 75 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 76 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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