In 1999, Holding dei Giochi SpA opened the first warehouses specialising in toys and games in Italy. The generally large floorspace of its sales points and the very broad assortment of products available has been a consistent characteristic of the company and an overriding reason for its success. The group operates together with Artsana group as a retailer for toys and games in Italy through the brand Toys Center, as well as the Giocheria and Amico Giò fascias, meaning that it operates three of...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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