Hofer KG in Home Care (Austria)
Hofer KG’s main strategy is to continue to focus on the further expansion of its outlets in Austria in order to attract additional consumers with its good quality private label products. Being one of the leading discounters in Austria, Hofer is anticipated to use low prices as its main competitive advantage in retail as well as in home care. In addition, the retailer is also expected to continue to focus on improving the quality of its brands and to invest in their sophistication over the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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