Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)
Since imported beer has made inroads into the beer category, Hite Jinro has faced a challenge. Hite Jinro experienced sluggish growth in beer, which, along with soju, accounts for 94% of its total revenue. Hite Jinro planned to focus on lower alcohol content drinks, including sparkling varieties, targeting women and the younger generation, to compete against imported beers and new varieties of soju. Meanwhile, although soju showed growth in 2016, the company was in dire need of new ways to regai...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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