Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)
Hite Jinro Co Ltd plans to focus on existing mega brands to expand its volume share in beer and Soju as opposed to launching new products. The company recorded a profit in 2015, despite the impact of developments which had a negative impact on sales such as the MERS virus outbreak. The company will continue to strengthen its marketing strategies for Chamisul and Hite to compete with newly introduced liqueurs and imported beer brands respectively in South Korea.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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