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Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)

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Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)

Hite Jinro Co Ltd plans to focus on existing mega brands to expand its volume share in beer and Soju as opposed to launching new products. The company recorded a profit in 2015, despite the impact of developments which had a negative impact on sales such as the MERS virus outbreak. The company will continue to strengthen its marketing strategies for Chamisul and Hite to compete with newly introduced liqueurs and imported beer brands respectively in South Korea.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
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  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2016
Strategic Direction
Key Facts
Summary 1 Hite Jinro Co Ltd: Key Facts
Summary 2 Hite Jinro Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Hite Jinro Co Ltd: Competitive Position 2015

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