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Hertz Corp, The in Travel (World )

Hertz Corp, The in Travel (World )
Euromonitor International
January 2016
introduction
Strategic Evaluation
Competitive Positioning
geographic and category opportunities
Brand Strategy
Operations
recommendations

Hertz Corp, The in Travel (World )

Hertz remains ranked second in the global car rental market. However, 2014 was marked by operational troubles that led to a review of the company results between 2011 to 2014, and the replacement of Hertz’s CEO. With a completed financial restatement in 2015, Hertz is now focusing on the separation of its equipment rental business in 2016. In addition, Hertz has implemented a fleet renewal strategy and introduced cost reduction initiatives to optimise costs and increase operating efficiencies.

Euromonitor International’s Hertz Corp, The in Travel (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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