Hershey Co, The in Packaged Food (USA)
While still focused heaviest on its primary chocolate confectionery products, The Hershey Co is looking to diversify its offerings in the wake of waning consumer interest in sweets and high sugar intake. Hershey has made significant efforts to expand consumer interest in its core brands through innovative product launches, product transparency, utilisation of more natural ingredients and promotional initiatives. However, as these efforts have made no impact on Hershey’s continued falling value...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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